10-K: My Size Inc. Reports 2025 Financials, Focuses on Integrated Fashion Platform

My Size, Inc. filed its annual report detailing a net loss of $5.85 million for 2025, while highlighting strategic acquisitions and growth initiatives in fashion technology.

Summary

• My Size, Inc. reported revenues of $9.36 million for the year ended December 31, 2025, an increase from $8.26 million in 2024, primarily driven by the inclusion of newly acquired subsidiaries.
• The company experienced a net loss of $5.85 million for 2025, an increase from $3.99 million in 2024, attributed to increased operating expenses from acquisitions and business growth.
• Key developments in 2025 included the acquisition of ShoeSize.Me AG and the Percentil production unit, and the formation of Ten Peacks Ltd. for international distribution.
• The company's strategy centers on an integrated fashion technology platform addressing size and fit accuracy, inventory management, circular economy solutions, and international distribution.
• My Size is actively pursuing growth by signing commercial agreements with U.S. retailers, building cross-selling opportunities across its business units, and scaling its B2B recommerce business.
• The company's financial position shows cash and cash equivalents of $2.56 million as of December 31, 2025, with management expressing substantial doubt about its ability to continue as a going concern without additional capital.

Sentiment

Score: 3

Explanation: StockSavvy.ai views this filing as having a negative sentiment due to the increased net loss, concerns about going concern, and significant increases in operating expenses, despite strategic acquisitions and revenue growth.

Positives

• Revenue increased to $9.36 million in 2025 from $8.26 million in 2024, indicating top-line growth.
• Strategic acquisitions of ShoeSize.Me and the Percentil production unit in 2025 expand the company's offerings and market reach.
• Formation of Ten Peacks Ltd. in 2025 establishes a new channel for brand distribution in Israel.
• The company is actively pursuing new commercial agreements with U.S. retailers for its Naiz Fit technology.
• The integrated platform strategy, combining technology, commerce, and circularity, is seen as a key differentiator.
• Proprietary data accumulation across business units is expected to create a compounding data asset and competitive advantage.

Negatives

• Net loss increased to $5.85 million in 2025 from $3.99 million in 2024.
• General and administrative expenses increased significantly by 42% in 2025 due to acquisitions.
• The company has an accumulated deficit of $69.7 million as of December 31, 2025.
• Management has expressed substantial doubt about the company's ability to continue as a going concern.
• The company will need to raise additional capital, which may be challenging and dilutive.
• There was no other income in 2025, compared to $275,000 in 2024.

Risks

• The company has historically incurred significant losses and may not achieve profitability.
• The market for measurement technology is new and unproven, with growth dependent on retailer adoption.
• Failure to effectively develop and expand sales and marketing capabilities could harm growth.
• The sales cycle is long and unpredictable, making revenue projection difficult.
• Acquisitions, joint ventures, and collaborations may increase capital requirements and dilute shareholders.
• The company's operations in Israel are subject to political, economic, and military conditions in the region.
• The company's common stock price may fluctuate significantly due to limited liquidity and market sentiment.
• The company may not be able to adequately protect its intellectual property.
• The company is subject to various U.S. and international laws and regulations regarding privacy, data protection, and information security.
• A significant majority of Orgad's revenue is from sales on Amazon's U.S. Marketplace, making it vulnerable to changes in Amazon's policies.
• The company has a legal complaint filed against it related to a warehouse fire, with an estimated exposure of $102,000.

Future Outlook

The company aims to drive revenue through the combined commercialization of its technology, commerce, sustainability, and distribution businesses, with a focus on the U.S., European, and Latin American markets. Growth strategies include signing additional commercial agreements with U.S. retailers, building a cross-selling flywheel across business units, scaling its B2B recommerce business, pursuing a two-pronged technology commercialization strategy, ongoing investment in platform technology and AI, building a compounding proprietary data asset, and identifying and acquiring synergistic businesses.

Management Comments

• We believe this integrated approach is differentiated in the market.
• We believe this data flywheel will become an increasingly important source of competitive differentiation as we deepen our platform capabilities over time.
• We believe MySize is positioned as a uniquely comprehensive operating partner for the global fashion industry.

Industry Context

StockSavvy.ai notes that My Size, Inc. operates in the rapidly evolving fashion technology sector, which is seeing increased investment in AI, personalization, and sustainability. The company's integrated platform approach, addressing multiple pain points for fashion brands, positions it to capitalize on these trends, particularly in light of growing regulatory pressures for circular economy solutions in Europe.

Comparison to Industry Standards

• The global e-commerce market is projected to reach approximately $6.4 trillion in 2025, with My Size's target markets (US, Europe, Latin America) being significant contributors.
• The global fashion e-commerce market is expected to reach $1.06 trillion in 2025, with an 11.2% CAGR, indicating a strong market for My Size's solutions.
• High return rates in fashion e-commerce, averaging 22% for apparel, highlight the commercial importance of My Size's size and fit technology, which clients report reduces returns by 15-40%.
• The fashion overstock challenge, with an estimated $70-$140 billion in unrealized revenue annually, underscores the value proposition of Orgad's liquidation channel and Percentil's recommerce solutions.
• The second-hand fashion market is projected to reach $367 billion by 2029, growing at a 10% CAGR, indicating significant market opportunity for Percentil.
• AI in fashion is a rapidly growing market, projected to reach $6.99 billion by 2029 with a 40-41% CAGR, where Naiz Fit is positioned as a key player.

Legal Proceedings

• A legal complaint was filed by Shimon Shukron for NIS 1,895,345 (approximately $510,000) alleging damages from a fire at Orgad's warehouse in January 2023. The company estimates potential exposure at NIS 325,000 (approximately $102,000).

Related Party Transactions

• The company entered into an agreement with Accounting Team Ltd., an entity 100% owned by CFO Oren Elmaliah, to provide bookkeeping, controller, and CFO services for a monthly fee of NIS 63,000 (approximately $20,000).

Stakeholder Impact

• Shareholders may experience dilution if additional capital is raised through equity offerings.
• Investors should be aware of the substantial doubt about the company's ability to continue as a going concern.
• The company's reliance on Amazon for a significant portion of Orgad's revenue could impact stakeholders if Amazon's policies change.
• The company's operations in Israel are subject to geopolitical risks that could affect business performance.

Next Steps

• Sign additional commercial agreements with U.S. retailers for Naiz Fit technology.
• Build a cross-selling flywheel across business units (Naiz Fit, Orgad, Percentil, Ten Peacks).
• Scale Percentil's B2B Circular Solutions offering, leveraging EU regulatory tailwinds.
• Continue investment in platform technology and AI, including virtual try-on and AI stylist capabilities.
• Build a compounding proprietary data asset by integrating data across all business units.
• Identify and acquire synergistic businesses to extend platform capabilities and geographic reach.
• Dissolve the Russian subsidiary, My Size LLC.

Key Dates

Recommendation

While My Size has made strategic acquisitions and is expanding its technology offerings in a growing market, the increased net loss, substantial doubt about going concern, and need for further capital raise present significant risks. The company's ability to execute its growth strategy and achieve profitability will be key factors for future performance. A 'hold' recommendation reflects a cautious approach given the current financial challenges and market uncertainties.

Keywords

My Size Inc., SEC Filing, 10-K, Fashion Technology, AI Sizing, Naiz Fit, ShoeSize.Me, Orgad, Percentil, Recommerce, Circular Economy, E-commerce, Financial Results, Equity Incentive Plan, Restricted Stock Award