Form 4: My Size CEO Plans Future Stock Purchases Under 10b5-1 Plan

My Size, Inc. CEO Ronen Luzon filed a Form 4 detailing planned future acquisitions of 13,500 shares of common stock in November 2025 under a Rule 10b5-1 trading plan.

Summary

• Ronen Luzon, the Chief Executive Officer and a Director of My Size, Inc. (MYSZ), filed a Statement of Changes in Beneficial Ownership (Form 4).
• The filing indicates planned transactions under a Rule 10b5-1(c) contract, instruction, or written plan for the purchase of equity securities.
• On November 20, 2025, Mr. Luzon plans to acquire 10,500 shares of Common Stock at a price of $0.76 per share.
• On the same date, November 20, 2025, he also plans to acquire an additional 3,000 shares of Common Stock at a price of $0.77 per share.
• Following these planned transactions, Mr. Luzon's direct beneficial ownership of Common Stock will increase to 57,500 shares.

Sentiment

Score: 7

Explanation: The planned future acquisition of shares by the CEO is a positive signal, indicating management's confidence in the company's long-term value and prospects. While not an immediate transaction, the pre-planned nature under a 10b5-1 plan still conveys a bullish sentiment.

Positives

• The CEO's planned acquisition of additional shares signals confidence in the company's future prospects and valuation.
• Purchases made under a Rule 10b5-1 plan demonstrate a pre-meditated decision by the insider to increase their stake, often reflecting a long-term positive outlook.

Future Outlook

The filing itself does not provide a future outlook beyond the planned insider stock purchases. However, the CEO's decision to plan future acquisitions suggests a positive long-term outlook for My Size, Inc.

Industry Context

This filing reflects an individual insider's planned investment decision rather than a broader industry trend or competitive action. However, insider buying can be a signal of management's belief in the company's position within its industry.

Stakeholder Impact

• Shareholders may view the CEO's planned increase in ownership as a positive indicator of the company's future performance and a sign of alignment between management and shareholder interests.

Key Dates

Recommendation

The planned future purchases of company stock by the CEO, as disclosed in this Form 4 under a Rule 10b5-1 plan, serve as a strong signal of management's conviction in My Size, Inc.'s long-term value proposition. Such insider buying often precedes positive developments or reflects a belief that the stock is undervalued. For a seasoned investor, this action suggests a favorable outlook and warrants a 'buy' recommendation, particularly when considering the relatively low purchase prices.

Keywords

My Size Inc, MYSZ, Ronen Luzon, Insider Buying, Stock Purchase, CEO, Form 4, Beneficial Ownership, Equity Acquisition, 10b5-1 Plan