Form 4: My Size CEO Boosts Stake with Share Purchase

My Size, Inc. CEO Ronen Luzon acquired 3,750 shares of common stock, signaling confidence in the company's future.

Summary

• Ronen Luzon, Chief Executive Officer and Director of My Size, Inc. (MYSZ), reported an acquisition of common stock.
• The transaction involved the purchase of 3,750 shares of common stock on December 29, 2025.
• The shares were acquired at a weighted average purchase price of $0.78 per share, with individual transactions ranging from $0.77 to $0.79 per share.
• Following this transaction, Ronen Luzon beneficially owns a total of 293,085 shares of My Size, Inc. common stock.
• The transaction was made pursuant to a Rule 10b5-1(c) plan, indicating a pre-arranged purchase.

Sentiment

Score: 7

Explanation: The sentiment is positive due to the CEO's direct purchase of company stock, which generally signals confidence in the company's future performance and valuation. The transaction being under a 10b5-1 plan also suggests a deliberate investment strategy.

Positives

• The CEO's purchase of company stock indicates strong confidence in My Size, Inc.'s future prospects and valuation.
• The transaction was executed under a Rule 10b5-1 plan, suggesting a pre-planned investment strategy rather than a reactive trade.

Future Outlook

This filing does not contain forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This insider transaction reflects a direct investment by the CEO, which is generally viewed as a positive signal of management's belief in the company's value, irrespective of broader industry trends. It does not provide specific industry context or competitive analysis.

Related Party Transactions

• Ronen Luzon, the Chief Executive Officer and a Director of My Size, Inc., purchased 3,750 shares of the company's common stock.

Stakeholder Impact

• Shareholders may view the CEO's share purchase as a positive sign of management alignment with shareholder interests and confidence in the company's future, potentially influencing investor sentiment.

Key Dates

Recommendation

The CEO's decision to purchase additional shares of My Size, Inc. common stock, even a modest amount, is a strong signal of confidence in the company's intrinsic value and future growth potential. This insider buying activity, especially from a key executive, often precedes positive developments or indicates a belief that the stock is undervalued, making it a favorable indicator for potential investors.

Keywords

My Size, MYSZ, Ronen Luzon, Insider Trading, Share Purchase, CEO, Common Stock, SEC Form 4, Beneficial Ownership