SCHEDULE 13G/A: Vanguard Group Discloses 5.25% Stake in MediaAlpha Inc.

The Vanguard Group has filed an amended Schedule 13G, reporting a 5.25% beneficial ownership stake in MediaAlpha Inc. as of March 31, 2025.

Summary

• The Vanguard Group reported beneficial ownership of 2,913,328 shares of MediaAlpha Inc. Common Stock.
• This ownership represents 5.25% of the total class of securities.
• Vanguard holds sole dispositive power over 2,847,186 shares and shared dispositive power over 66,142 shares.
• Vanguard holds shared voting power over 36,061 shares and no sole voting power.
• The filing is an Amendment No. 2 to a Schedule 13G, indicating an update to a previously reported beneficial ownership position.

Sentiment

Score: 6

Explanation: The filing is a factual disclosure of beneficial ownership by a large institutional investor. While not directly indicative of company performance, the presence of a significant stake by Vanguard can be interpreted as a neutral to slightly positive signal of institutional confidence, hence a score slightly above neutral.

Positives

• The disclosure of a significant 5.25% stake by a major institutional investor like The Vanguard Group can be interpreted as a sign of institutional confidence in MediaAlpha Inc.

Future Outlook

NA

Industry Context

This filing indicates continued institutional interest in MediaAlpha Inc., a company operating in the digital advertising and customer acquisition industry, particularly for insurance and financial services. The holding by a major asset manager like Vanguard suggests the company remains on the radar of large investment funds.

Stakeholder Impact

• Shareholders: Provides transparency regarding significant institutional ownership, which can influence investor perception and potentially liquidity of the stock.

Key Dates

Keywords

MediaAlpha Inc., Vanguard Group, Schedule 13G, Beneficial Ownership, Common Stock, Institutional Investor, SEC Filing