Form 4: MediaAlpha's General Counsel Jeffrey Coyne Reports Stock Transactions
SEC Form 4
Jeffrey Coyne, General Counsel and Secretary of MediaAlpha, reports acquisition and disposal of Class A Common Stock and Restricted Stock Units (RSUs) on May 15, 2025, according to a Form 4 filing.
Summary
- On May 15, 2025, Jeffrey Coyne, General Counsel and Secretary of MediaAlpha, engaged in transactions involving Class A Common Stock and Restricted Stock Units (RSUs).
- These transactions included the acquisition of shares through the vesting of RSUs and the disposal of shares to cover tax withholding obligations.
- Specifically, 1,366, 509, and 6,543 shares were acquired through RSU vesting.
- Shares were disposed of to cover tax obligations at a price of $10.39 per share.
- Following these transactions, Coyne directly owns 459,954 shares of Class A Common Stock and 19,632 Restricted Stock Units.
- The RSUs vest quarterly over three to four years, contingent upon continued employment.
Sentiment
Score: 5
Explanation: The sentiment is neutral as it is a standard regulatory filing reporting stock transactions. There is no inherent positive or negative implication.
Future Outlook
The remaining RSUs will continue to vest quarterly over the following three to four years, subject to continued employment with the Issuer.
Industry Context
Form 4 filings are standard practice for company insiders to report transactions in their company's stock, ensuring transparency and compliance with SEC regulations.
Comparison to Industry Standards
- Form 4 filings are a standard regulatory requirement for publicly traded companies in the United States, ensuring transparency in insider trading activities.
- Companies like Apple, Microsoft, and Google also have their executives and directors file Form 4s when they trade company stock.
- The reporting requirements and timelines are consistent across all companies subject to SEC regulations.
Stakeholder Impact
- The filing provides transparency to shareholders regarding insider transactions.
- It helps maintain investor confidence by ensuring compliance with regulations.
Key Dates
| Date | Description |
|---|---|
| 05/05/2021 | Date of RSU grant under the Issuer's Omnibus Equity Incentive Plan (RSUs vesting quarterly from August 15, 2022). |
| 08/15/2021 | Date of RSU grant under the Issuer's Omnibus Equity Incentive Plan (RSUs vesting quarterly from August 15, 2022). |
| 03/15/2022 | Date of RSU grant under the Issuer's Omnibus Equity Incentive Plan (RSUs vesting quarterly from May 15, 2022). |
| 05/15/2022 | One quarter of the RSUs granted May 5, 2021 vested. |
| 08/15/2022 | One quarter of the RSUs granted August 15, 2021 vested. |
| 05/15/2025 | Date of reported transactions: acquisition of shares through RSU vesting and disposal of shares for tax obligations. |
| 05/16/2025 | Date of signature for the Form 4 filing. |
Keywords
MediaAlpha, Jeffrey Coyne, Form 4, Class A Common Stock, Restricted Stock Units, RSU, Beneficial Ownership, Insider Trading
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