Form 4: MediaAlpha General Counsel Acquires Restricted Stock Units

Jeffrey B. Coyne, General Counsel and Secretary of MediaAlpha, Inc., reports the acquisition of restricted stock units representing a contingent right to receive 103,350 shares of Class A Common Stock.

Summary

• On March 15, 2024, Jeffrey B. Coyne, the General Counsel and Secretary of MediaAlpha, Inc. (MAX), acquired 103,350 restricted stock units (RSUs).
• These RSUs represent a contingent right to receive one share of Class A Common Stock upon vesting.
• One-sixteenth of the RSUs will vest on May 15, 2024, and the remainder will vest quarterly over the following four years, contingent upon continued employment with MediaAlpha.

Sentiment

Score: 6

Explanation: The document is a standard regulatory filing detailing an equity grant. It's neutral in tone and reflects typical executive compensation practices.

Positives

• The grant of RSUs aligns the General Counsel's interests with those of the shareholders, incentivizing continued service and contribution to the company's success.

Risks

• The vesting of the RSUs is contingent upon continued employment, meaning that if the reporting person leaves the company, they may forfeit unvested RSUs.

Future Outlook

The document does not contain specific forward-looking statements beyond the vesting schedule of the RSUs.

Industry Context

This Form 4 filing is a routine disclosure related to executive compensation and is common in publicly traded companies. It provides transparency regarding the equity holdings of company insiders.

Stakeholder Impact

• The RSU grant could have a minor positive impact on shareholder sentiment as it aligns management's interests with those of the shareholders.

Key Dates