Form 4: MediaAlpha Executive Transfers Shares to Family Trusts in Asset Substitution

Eugene Nonko, Chief Technology Officer and Co-Founder of MediaAlpha, transferred shares of Class A Common Stock to family trusts in exchange for cash.

Summary

• On August 2, 2024, Eugene Nonko, the Chief Technology Officer and Co-Founder of MediaAlpha, executed asset substitution transactions.
• He transferred 133,671 shares of Class A Common Stock to The Nonko Family GST Trust for $2.2 million.
• He also transferred 133,671 shares of Class A Common Stock to the Olga Nonko Trust for $2.2 million.
• The price per share was determined by averaging the high and low sales prices of MediaAlpha's Class A Common Stock on the New York Stock Exchange on August 2, 2024, which was $16.14.
• Following these transfers, neither Mr. Nonko nor his spouse retains voting or dispositive power over the transferred shares.
• After the transactions, Mr. Nonko directly owns 1,604,696 shares of Class A Common Stock.

Sentiment

Score: 5

Explanation: The document is a routine regulatory filing detailing a transaction. It doesn't inherently convey positive or negative sentiment.

Industry Context

Form 4 filings are standard practice for reporting changes in beneficial ownership by company insiders, providing transparency to investors.

Related Party Transactions

• The transfer of shares to family trusts constitutes a related party transaction.

Stakeholder Impact

• The transactions do not appear to have a significant impact on stakeholders, as they represent a transfer of ownership to family trusts without a change in the overall number of outstanding shares.

Key Dates