Form 4: MediaAlpha Executive Steven Yi Reports Stock Transactions

Steven Yi, a director, officer, and 10% owner of MediaAlpha, Inc., reported the vesting of restricted stock units and the subsequent issuance of Class A Common Stock.

Summary

• On May 15, 2024, Steven Yi, a director, officer, and 10% owner of MediaAlpha, Inc., reported transactions involving Class A Common Stock.
• 18,293 shares of Class A Common Stock were acquired upon the vesting of restricted stock units (RSUs).
• Each RSU represents a contingent right to receive one share of Class A Common Stock or cash of equivalent value, at the discretion of the Compensation Committee.
• Following the reported transaction, Yi directly owns 2,365,868 shares of Class A Common Stock.
• Yi also directly owns 128,057 derivative securities in the form of Restricted Stock Units.
• One sixteenth of the RSUs vested on May 15, 2022, and the remainder will vest in equal quarterly installments through February 15, 2026, subject to continued employment.

Sentiment

Score: 7

Explanation: The sentiment is neutral to slightly positive. The vesting of RSUs is a routine event and indicates continued employment and alignment of interests. There are no explicitly negative implications.

Positives

• The vesting of RSUs indicates that performance milestones or time-based vesting requirements have been met.

Future Outlook

The remaining RSUs will continue to vest in equal quarterly installments through February 15, 2026, subject to continued employment with the Issuer.

Industry Context

Form 4 filings are standard practice for reporting changes in beneficial ownership by company insiders, providing transparency to investors regarding executive compensation and stock ownership.

Comparison to Industry Standards

• Equity compensation through RSUs is a common practice among publicly traded companies to align the interests of executives with those of shareholders.
• The vesting schedule of the RSUs (quarterly installments through February 15, 2026) is a typical vesting structure designed to incentivize long-term employment and performance.

Stakeholder Impact

• Shareholders may view the vesting of RSUs as a sign of continued executive commitment.
• Employees may be motivated by the equity compensation structure.

Key Dates