Form 4: MediaAlpha Executive Steven Yi Acquires Shares Through Vesting of Restricted Stock Units

MediaAlpha executive Steven Yi acquired 18,294 shares of Class A Common Stock through the vesting of restricted stock units.

Summary

• Steven Yi, a director, officer, and co-founder of MediaAlpha, Inc., acquired 18,294 shares of Class A Common Stock on November 15, 2024.
• The shares were acquired through the vesting of restricted stock units (RSUs).
• Each RSU represents a contingent right to receive one share of Class A Common Stock or cash of equivalent value.
• One sixteenth of the RSUs vested on May 15, 2022, and the remainder will vest in equal quarterly installments through February 15, 2026, subject to continued employment.
• Following the transaction, Steven Yi directly owns 2,293,106 shares of Class A Common Stock and 91,469 derivative securities (RSUs).

Sentiment

Score: 7

Explanation: The document reflects a routine transaction related to executive compensation. It is a positive sign that the executive is increasing their stake in the company, but it is not a major event that would significantly impact the company's outlook.

Positives

• The vesting of RSUs indicates that Steven Yi has met certain performance or time-based criteria set by the company.
• The increase in share ownership aligns the executive's interests with those of the shareholders.

Future Outlook

The remaining RSUs will continue to vest in equal quarterly installments through February 15, 2026, subject to continued employment.

Management Comments

• The document includes the signature of Jeffrey B. Coyne, indicating his role in the filing process.

Industry Context

This is a standard SEC Form 4 filing, which is common for publicly traded companies when insiders make transactions in their company's stock. It is a routine part of corporate governance and transparency.

Comparison to Industry Standards

• The vesting schedule of the RSUs, with a portion vesting initially and the remainder vesting quarterly over a period of time, is a common practice in executive compensation packages.
• The use of RSUs as a form of equity compensation is a standard practice among publicly traded companies, including those in the technology and media sectors, such as Google (Alphabet), Meta, and Netflix.

Stakeholder Impact

• The vesting of RSUs aligns the executive's interests with those of the shareholders, which is generally viewed positively.

Next Steps

• The remaining RSUs will continue to vest quarterly through February 15, 2026, subject to continued employment.

Key Dates

Keywords

MediaAlpha, Steven Yi, Restricted Stock Units, RSU, Share Acquisition, Class A Common Stock, Vesting, Executive Compensation, Insider Trading