Form 4: MediaAlpha Executive Sells Shares
Insider Transaction (Form 4)
Steven Yi, See Remarks and a Director of MediaAlpha, Inc., sold 420,000 shares of common stock on November 2, 2026.
Summary
- Open-market sale: disposed of 138,806 Class A Common Stock at $14.78 ($2,051,705) on November 2, 2026; holds 2,174,901 after (Direct).
- Open-market sale: disposed of 130,065 Class A Common Stock at $15.05 ($1,958,103) on November 3, 2026; holds 2,044,836 after (Direct).
- Open-market sale: disposed of 151,129 Class A Common Stock at $15.50 ($2,342,484) on November 4, 2026; holds 1,893,707 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $6,352,292 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Steven Yi — Director, Officer (See Remarks)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-11-02 | Open-market sale | Class A Common Stock | 138,806 | $15 | $2.1M | 2,174,901 |
| 2026-11-03 | Open-market sale | Class A Common Stock | 130,065 | $15 | $2.0M | 2,044,836 |
| 2026-11-04 | Open-market sale | Class A Common Stock | 151,129 | $15 | $2.3M | 1,893,707 |
Key Dates
| Date | Description |
|---|---|
| 2026-11-02 | Open-market sale (138,806 shares) |
| 2026-11-03 | Open-market sale (130,065 shares) |
| 2026-11-04 | Open-market sale (151,129 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Steven Yi
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