Form 4: MediaAlpha Executive Sells Shares
Insider Transaction (Form 4)
Steven Yi, See Remarks and a Director of MediaAlpha, Inc., sold 26,033 shares of common stock on October 8, 2026.
Summary
- Open-market sale: disposed of 24,000 Class A Common Stock at $10.04 ($240,943) on October 8, 2026; holds 2,315,740 after (Direct).
- Open-market sale: disposed of 2,033 Class A Common Stock at $11.01 ($22,377) on October 9, 2026; holds 2,313,707 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $263,320 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Steven Yi — Director, Officer (See Remarks)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-08 | Open-market sale | Class A Common Stock | 24,000 | $10 | $240.9K | 2,315,740 |
| 2026-10-09 | Open-market sale | Class A Common Stock | 2,033 | $11 | $22.4K | 2,313,707 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-08 | Open-market sale (24,000 shares) |
| 2026-10-09 | Open-market sale (2,033 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Steven Yi
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.