Form 4: MediaAlpha Executive Sells Shares
Insider Transaction (Form 4)
Steven Yi, See Remarks and a Director of MediaAlpha, Inc., sold 72,000 shares of common stock on August 3, 2026 for $12.64 per share.
Summary
- Open-market sale: disposed of 72,000 Class A Common Stock at $12.64 ($909,994) on August 3, 2026; holds 2,387,690 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $909,994 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Steven Yi — Director, Officer (See Remarks)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-03 | Open-market sale | Class A Common Stock | 72,000 | $13 | $910.0K | 2,387,690 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-03 | Open-market sale (72,000 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Steven Yi
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