Form 4: MediaAlpha Executive Sells Shares
Insider Transaction (Form 4)
Steven Yi, See Remarks and a Director of MediaAlpha, Inc., sold 94,790 shares of common stock on July 16, 2026.
Summary
- Open-market sale: disposed of 82,457 Class A Common Stock at $14.39 ($1,186,564) on July 16, 2026; holds 2,472,023 after (Direct).
- Open-market sale: disposed of 12,333 Class A Common Stock at $14.20 ($175,095) on July 17, 2026; holds 2,459,690 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,361,660 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Steven Yi — Director, Officer (See Remarks)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-16 | Open-market sale | Class A Common Stock | 82,457 | $14 | $1.2M | 2,472,023 |
| 2026-07-17 | Open-market sale | Class A Common Stock | 12,333 | $14 | $175.1K | 2,459,690 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-16 | Open-market sale (82,457 shares) |
| 2026-07-17 | Open-market sale (12,333 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Steven Yi
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