Form 4: MediaAlpha Executive Sells Shares
Insider Transaction (Form 4)
Steven Yi, See Remarks and a Director of MediaAlpha, Inc., sold 161,489 shares of common stock on July 13, 2026.
Summary
- Open-market sale: disposed of 9,496 Class A Common Stock at $14.05 ($133,397) on July 13, 2026; holds 2,706,473 after (Direct).
- Open-market sale: disposed of 37,701 Class A Common Stock at $14.06 ($530,004) on July 14, 2026; holds 2,668,772 after (Direct).
- Open-market sale: disposed of 114,292 Class A Common Stock at $14.17 ($1,619,118) on July 15, 2026; holds 2,554,480 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $2,282,519 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Steven Yi — Director, Officer (See Remarks)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-13 | Open-market sale | Class A Common Stock | 9,496 | $14 | $133.4K | 2,706,473 |
| 2026-07-14 | Open-market sale | Class A Common Stock | 37,701 | $14 | $530.0K | 2,668,772 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 114,292 | $14 | $1.6M | 2,554,480 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-13 | Open-market sale (9,496 shares) |
| 2026-07-14 | Open-market sale (37,701 shares) |
| 2026-07-15 | Open-market sale (114,292 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Steven Yi
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