Form 4: MediaAlpha Executive Reports Stock Transactions Following RSU Vesting

Jeffrey Coyne, General Counsel and Secretary of MediaAlpha, reports the acquisition and disposal of Class A Common Stock related to the vesting of Restricted Stock Units (RSUs) to cover tax obligations.

Summary

• On May 15, 2024, Jeffrey Coyne, General Counsel and Secretary of MediaAlpha, reported transactions involving Class A Common Stock.
• These transactions include the acquisition of shares through the vesting of Restricted Stock Units (RSUs) and the disposal of shares to cover tax withholding obligations.
• The reported transactions resulted in a net change in Mr. Coyne's beneficial ownership of MediaAlpha's Class A Common Stock.
• Following the reported transactions, Mr. Coyne beneficially owns 258,644 shares of Class A Common Stock.

Sentiment

Score: 5

Explanation: The document is a standard SEC filing related to stock transactions by an executive. It doesn't contain information that would significantly impact investor sentiment positively or negatively.

Industry Context

This filing is a routine disclosure related to executive compensation and stock ownership, common in publicly traded companies. It reflects the ongoing vesting schedule of previously granted equity awards.

Comparison to Industry Standards

• Equity compensation, including RSUs, is a standard practice in the tech industry to align management's interests with those of shareholders.
• The vesting schedules described are typical, with quarterly vesting over a three-to-four-year period being common.
• Companies like Lemonade, SelectQuote, and GoHealth also utilize RSU grants as part of their compensation packages for executives.

Stakeholder Impact

• The transactions have a minimal direct impact on stakeholders, as they primarily reflect internal compensation mechanisms.
• Shareholders may view the vesting of RSUs as a component of executive compensation that aligns management's interests with company performance.

Key Dates