Form 4: MediaAlpha Executive Eugene Nonko Reports Stock Transactions

Eugene Nonko, Chief Technology Officer and Co-Founder of MediaAlpha, reports the acquisition and disposal of Class A Common Stock and vesting of restricted stock units.

Summary

• Eugene Nonko, a director, officer (Chief Technology Officer and Co-Founder), and potentially a 10% owner of MediaAlpha, filed a Form 4.
• On March 15, 2025, Nonko acquired 278,150 shares of Class A Common Stock through restricted stock units (RSUs) at $0.
• These RSUs vest over time, with one-sixteenth vesting on May 15, 2025, and the remainder vesting quarterly over the following four years, contingent upon continued employment.
• Also on March 15, 2025, Nonko acquired 26,249 shares of Class A Common Stock at $0 pursuant to the vesting and settlement of performance-based restricted stock units (PRSUs).
• Nonko directly owns 1,002,867 shares of Class A Common Stock following these transactions.
• On February 26, 2025, Nonko transferred 851,760 shares of Class A Common Stock to O.N.E. Holdings, LLC.

Sentiment

Score: 7

Explanation: The sentiment is neutral to slightly positive. The transactions are part of a standard compensation package, indicating confidence in the company's future. The vesting schedule encourages long-term commitment.

Positives

• The vesting of RSUs and PRSUs indicates that Nonko is incentivized to remain with the company and contribute to its success.

Future Outlook

The vesting schedule of the RSUs indicates a continued alignment of Nonko's interests with the company's performance over the next four years.

Industry Context

Form 4 filings are standard practice for reporting insider transactions and provide transparency to investors regarding the actions of company executives and directors.

Comparison to Industry Standards

• Stock-based compensation, such as RSUs and PRSUs, is a common practice among publicly traded companies to incentivize executives and align their interests with shareholders.
• Vesting schedules, like the one described for Nonko's RSUs, are typical and designed to retain key personnel over a multi-year period.
• The use of performance-based vesting (PRSUs) is also a common practice to tie executive compensation to specific company performance metrics.

Stakeholder Impact

• The transactions provide transparency to shareholders regarding executive compensation and ownership.
• The vesting schedule of the RSUs incentivizes Nonko to contribute to the company's success, which benefits shareholders.

Key Dates