Form 4: MediaAlpha Executive Eugene Nonko Reports Stock Transactions

Eugene Nonko, a director and officer at MediaAlpha, Inc., reported the vesting of restricted stock units and subsequent acquisition of Class A Common Stock.

Summary

• On February 15, 2025, Eugene Nonko, Chief Technology Officer and Co-Founder of MediaAlpha, Inc. (MAX), reported transactions involving Class A Common Stock.
• Nonko acquired 18,294 shares of Class A Common Stock upon the vesting of Restricted Stock Units (RSUs).
• Following the transaction, Nonko directly owns 1,550,228 shares of Class A Common Stock.
• The reported transaction was related to the vesting of RSUs, with one share of Class A Common Stock issued for each vested RSU.
• The RSUs vest in quarterly installments through February 15, 2026, subject to continued employment.

Sentiment

Score: 7

Explanation: The document reflects routine executive compensation activity. It's a neutral event, but transparency is generally viewed positively.

Future Outlook

The remaining RSUs will continue to vest in equal quarterly installments through February 15, 2026, contingent upon continued employment with MediaAlpha.

Industry Context

This Form 4 filing is a routine disclosure related to executive compensation and stock ownership, common among publicly traded companies. It provides transparency into the transactions of company insiders.

Stakeholder Impact

• The transaction provides transparency to shareholders regarding executive compensation and ownership.

Key Dates