Form 4: MediaAlpha Executive Eugene Nonko Receives Stock Grants

Eugene Nonko, Chief Technology Officer and Co-Founder of MediaAlpha, received multiple grants of restricted stock units (RSUs) and performance-based restricted stock units (PRSUs) on March 15, 2024.

Summary

• Eugene Nonko, a director, officer (Chief Technology Officer and Co-Founder) of MediaAlpha, Inc., reported changes in beneficial ownership of the company's Class A Common Stock on March 15, 2024.
• He received 6,400 RSUs in lieu of cash salary, 291,400 RSUs, and 43,750 PRSUs under the Issuer's Omnibus Incentive Plan.
• The RSUs vest at different times, with some vesting on June 15, 2024, and others vesting quarterly over four years starting May 15, 2024.
• The PRSUs vest based on the achievement of certain financial measures determined by the Issuer's Compensation Committee.

Sentiment

Score: 7

Explanation: The document reflects a standard executive compensation practice, indicating stability and alignment of interests. The sentiment is neutral to positive as it suggests confidence in the executive's continued contribution.

Positives

• The grants of RSUs and PRSUs align Mr. Nonko's interests with the company's performance and shareholder value.
• The vesting schedules of the RSUs and PRSUs incentivize continued employment and achievement of financial goals.

Risks

• The vesting of PRSUs is contingent upon the achievement of financial measures, which may not be met.
• The value of the RSUs and PRSUs is subject to the market price of MediaAlpha's Class A Common Stock, which can fluctuate.

Future Outlook

The vesting of the RSUs and PRSUs is subject to continued employment and the achievement of financial measures, indicating an expectation of continued service and performance from Mr. Nonko.

Industry Context

Stock grants are a common form of executive compensation in the technology industry, used to attract, retain, and incentivize key personnel.

Comparison to Industry Standards

• Stock-based compensation is a standard practice among publicly traded companies, particularly in the tech sector, to align executive interests with shareholder value.
• Companies like Google (Alphabet Inc.) and Meta Platforms (Facebook) also utilize RSU and PRSU grants as part of their executive compensation packages.
• The vesting schedules and performance metrics associated with these grants are typically designed to incentivize long-term value creation and retention.

Stakeholder Impact

• The stock grants could positively impact shareholders by incentivizing the executive to improve company performance.
• Employees may view the grants as a positive sign of the company's commitment to its leadership.

Key Dates