Form 4: MediaAlpha Executive Eugene Nonko Acquires Shares Through Vesting of Restricted Stock Units

Eugene Nonko, Chief Technology Officer and Co-Founder of MediaAlpha, Inc., acquired 18,294 shares of Class A Common Stock through the vesting of restricted stock units.

Summary

• Eugene Nonko, a director and officer (Chief Technology Officer and Co-Founder) at MediaAlpha, Inc., acquired 18,294 shares of Class A Common Stock on November 15, 2024.
• These shares were obtained through the vesting of restricted stock units (RSUs).
• Each RSU converts to one share of Class A Common Stock or cash of equivalent value at the discretion of the Compensation Committee.
• The RSUs vest over time, with one sixteenth vesting on May 15, 2022, and the remainder vesting in equal quarterly installments through February 15, 2026, contingent on continued employment.
• Following this transaction, Mr. Nonko directly owns 1,531,934 shares of Class A Common Stock and 91,469 restricted stock units.

Sentiment

Score: 7

Explanation: The document reflects a routine transaction related to executive compensation. It is positive in that it shows alignment of interests between management and shareholders, but it is not a major event that would significantly impact the company's outlook.

Positives

• The vesting of RSUs indicates that Mr. Nonko has met the performance and/or time-based requirements set by the company.
• The increase in share ownership aligns the executive's interests with those of the shareholders.

Future Outlook

The remaining RSUs will continue to vest in equal quarterly installments through February 15, 2026, subject to continued employment.

Management Comments

• The document is a regulatory filing and does not contain direct management comments.

Industry Context

This type of transaction is common in publicly traded companies as part of executive compensation packages, aligning management's interests with those of shareholders through equity ownership.

Comparison to Industry Standards

• The vesting schedule of the RSUs, with a portion vesting initially and the remainder over a multi-year period, is a standard practice in the tech industry and other sectors.
• Many companies, such as Google (Alphabet), Microsoft, and Amazon, use similar equity-based compensation plans to incentivize and retain key executives.
• The specific vesting terms (quarterly installments) are also common, providing a steady stream of equity over time.

Stakeholder Impact

• Shareholders may view this as a positive sign of management's commitment to the company.
• Employees may see this as a standard part of the company's compensation structure.

Next Steps

• The remaining RSUs will continue to vest quarterly through February 15, 2026, subject to continued employment.

Key Dates

Keywords

MediaAlpha, Eugene Nonko, Restricted Stock Units, RSU, Class A Common Stock, Share Acquisition, Vesting, Executive Compensation, Insider Trading