MAX.NYSEMediaalpha, INC

Form 4: MediaAlpha Executive Coyne Reports Stock Transactions

Sentiment:

SEC Form 4 Filing

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Jeffrey Coyne, General Counsel and Secretary of MediaAlpha, reports transactions involving Class A Common Stock and Restricted Stock Units.

Summary

  • On February 15, 2025, Jeffrey Coyne, General Counsel and Secretary of MediaAlpha, reported several transactions.
  • These transactions involved the vesting of Restricted Stock Units (RSUs) and the subsequent issuance of Class A Common Stock.
  • Shares were also withheld by the Issuer to cover tax obligations related to the RSU settlements.
  • Coyne's direct ownership of Class A Common Stock following these transactions is 253,539 shares.
  • Coyne also directly owns 26,175 derivative securities.

Sentiment

Score: 5

Explanation: This is a routine regulatory filing, so the sentiment is neutral.

Industry Context

Form 4 filings are a routine part of the regulatory landscape for publicly traded companies, providing transparency into the transactions of company insiders.

Stakeholder Impact

  • The transactions have a minor impact on shareholders as they reflect routine executive compensation.

Key Dates

DateDescription
May 5, 2021Date of RSU grant under the Issuer's Omnibus Equity Incentive Plan.
August 15, 2021Date of RSU grant under the Issuer's Omnibus Equity Incentive Plan.
March 15, 2022Date of RSU grant under the Issuer's Omnibus Equity Incentive Plan.
May 15, 2022One quarter of the RSUs granted May 5, 2021 vested.
August 15, 2022One quarter of the RSUs granted August 15, 2021 vested.
February 15, 2025Date of reported transactions: vesting of RSUs and withholding of shares for taxes.
February 18, 2025Date of signature for the Form 4 filing.

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