Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 28,871 shares of common stock on September 14, 2026.
Summary
- Open-market sale: disposed of 2,667 Class A Common Stock at $12.03 ($32,095) on September 14, 2026; holds 806,835 after (Direct).
- Open-market sale: disposed of 1,940 Class A Common Stock at $11.48 ($22,272) on September 15, 2026; holds 804,895 after (Direct).
- Open-market sale: disposed of 1,940 Class A Common Stock at $11.25 ($21,827) on September 16, 2026; holds 802,955 after (Direct).
- Open-market sale: disposed of 7,778 Class A Common Stock at $11.96 ($93,005) on September 14, 2026; holds 882,430 after (Indirect).
- Open-market sale: disposed of 7,273 Class A Common Stock at $11.49 ($83,538) on September 15, 2026; holds 875,157 after (Indirect).
- Open-market sale: disposed of 7,273 Class A Common Stock at $11.24 ($81,733) on September 16, 2026; holds 867,884 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $334,470 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-14 | Open-market sale | Class A Common Stock | 2,667 | $12 | $32.1K | 806,835 |
| 2026-09-15 | Open-market sale | Class A Common Stock | 1,940 | $11 | $22.3K | 804,895 |
| 2026-09-16 | Open-market sale | Class A Common Stock | 1,940 | $11 | $21.8K | 802,955 |
| 2026-09-14 | Open-market sale | Class A Common Stock | 7,778 | $12 | $93.0K | 882,430 |
| 2026-09-15 | Open-market sale | Class A Common Stock | 7,273 | $11 | $83.5K | 875,157 |
| 2026-09-16 | Open-market sale | Class A Common Stock | 7,273 | $11 | $81.7K | 867,884 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-14 | Open-market sale (2,667 shares) |
| 2026-09-15 | Open-market sale (1,940 shares) |
| 2026-09-16 | Open-market sale (1,940 shares) |
| 2026-09-14 | Open-market sale (7,778 shares) |
| 2026-09-15 | Open-market sale (7,273 shares) |
| 2026-09-16 | Open-market sale (7,273 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
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