Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 27,639 shares of common stock on September 8, 2026.
Summary
- Open-market sale: disposed of 1,940 Class A Common Stock at $11.70 ($22,697) on September 8, 2026; holds 813,382 after (Direct).
- Open-market sale: disposed of 1,940 Class A Common Stock at $11.65 ($22,602) on September 9, 2026; holds 811,442 after (Direct).
- Open-market sale: disposed of 1,940 Class A Common Stock at $11.52 ($22,345) on September 10, 2026; holds 809,502 after (Direct).
- Open-market sale: disposed of 7,273 Class A Common Stock at $11.70 ($85,106) on September 8, 2026; holds 904,754 after (Indirect).
- Open-market sale: disposed of 7,273 Class A Common Stock at $11.41 ($82,954) on September 9, 2026; holds 897,481 after (Indirect).
- Open-market sale: disposed of 7,273 Class A Common Stock at $11.62 ($84,506) on September 10, 2026; holds 890,208 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $320,211 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-08 | Open-market sale | Class A Common Stock | 1,940 | $12 | $22.7K | 813,382 |
| 2026-09-09 | Open-market sale | Class A Common Stock | 1,940 | $12 | $22.6K | 811,442 |
| 2026-09-10 | Open-market sale | Class A Common Stock | 1,940 | $12 | $22.3K | 809,502 |
| 2026-09-08 | Open-market sale | Class A Common Stock | 7,273 | $12 | $85.1K | 904,754 |
| 2026-09-09 | Open-market sale | Class A Common Stock | 7,273 | $11 | $83.0K | 897,481 |
| 2026-09-10 | Open-market sale | Class A Common Stock | 7,273 | $12 | $84.5K | 890,208 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-08 | Open-market sale (1,940 shares) |
| 2026-09-09 | Open-market sale (1,940 shares) |
| 2026-09-10 | Open-market sale (1,940 shares) |
| 2026-09-08 | Open-market sale (7,273 shares) |
| 2026-09-09 | Open-market sale (7,273 shares) |
| 2026-09-10 | Open-market sale (7,273 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
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