Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 31,335 shares of common stock on August 31, 2026.
Summary
- Open-market sale: disposed of 2,667 Class A Common Stock at $12.59 ($33,566) on August 31, 2026; holds 820,656 after (Direct).
- Open-market sale: disposed of 2,667 Class A Common Stock at $12.45 ($33,216) on September 1, 2026; holds 817,989 after (Direct).
- Open-market sale: disposed of 2,667 Class A Common Stock at $12.22 ($32,581) on September 2, 2026; holds 815,322 after (Direct).
- Open-market sale: disposed of 7,778 Class A Common Stock at $12.61 ($98,061) on August 31, 2026; holds 927,583 after (Indirect).
- Open-market sale: disposed of 7,778 Class A Common Stock at $12.39 ($96,394) on September 1, 2026; holds 919,805 after (Indirect).
- Open-market sale: disposed of 7,778 Class A Common Stock at $12.24 ($95,242) on September 2, 2026; holds 912,027 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $389,059 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-31 | Open-market sale | Class A Common Stock | 2,667 | $13 | $33.6K | 820,656 |
| 2026-09-01 | Open-market sale | Class A Common Stock | 2,667 | $12 | $33.2K | 817,989 |
| 2026-09-02 | Open-market sale | Class A Common Stock | 2,667 | $12 | $32.6K | 815,322 |
| 2026-08-31 | Open-market sale | Class A Common Stock | 7,778 | $13 | $98.1K | 927,583 |
| 2026-09-01 | Open-market sale | Class A Common Stock | 7,778 | $12 | $96.4K | 919,805 |
| 2026-09-02 | Open-market sale | Class A Common Stock | 7,778 | $12 | $95.2K | 912,027 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-31 | Open-market sale (2,667 shares) |
| 2026-09-01 | Open-market sale (2,667 shares) |
| 2026-09-02 | Open-market sale (2,667 shares) |
| 2026-08-31 | Open-market sale (7,778 shares) |
| 2026-09-01 | Open-market sale (7,778 shares) |
| 2026-09-02 | Open-market sale (7,778 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
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