Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 34,461 shares of common stock on August 17, 2026.
Summary
- Open-market sale: disposed of 3,282 Class A Common Stock at $12.82 ($42,077) on August 17, 2026; holds 839,118 after (Direct).
- Open-market sale: disposed of 3,282 Class A Common Stock at $12.90 ($42,345) on August 18, 2026; holds 835,836 after (Direct).
- Open-market sale: disposed of 3,282 Class A Common Stock at $13.20 ($43,321) on August 19, 2026; holds 832,554 after (Direct).
- Open-market sale: disposed of 8,205 Class A Common Stock at $12.78 ($104,858) on August 17, 2026; holds 975,959 after (Indirect).
- Open-market sale: disposed of 8,205 Class A Common Stock at $12.88 ($105,704) on August 18, 2026; holds 967,754 after (Indirect).
- Open-market sale: disposed of 8,205 Class A Common Stock at $13.23 ($108,523) on August 19, 2026; holds 959,549 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $446,830 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-17 | Open-market sale | Class A Common Stock | 3,282 | $13 | $42.1K | 839,118 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 3,282 | $13 | $42.3K | 835,836 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 3,282 | $13 | $43.3K | 832,554 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 8,205 | $13 | $104.9K | 975,959 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 8,205 | $13 | $105.7K | 967,754 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 8,205 | $13 | $108.5K | 959,549 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-17 | Open-market sale (3,282 shares) |
| 2026-08-18 | Open-market sale (3,282 shares) |
| 2026-08-19 | Open-market sale (3,282 shares) |
| 2026-08-17 | Open-market sale (8,205 shares) |
| 2026-08-18 | Open-market sale (8,205 shares) |
| 2026-08-19 | Open-market sale (8,205 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
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