Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 34,461 shares of common stock on August 10, 2026.
Summary
- Open-market sale: disposed of 3,282 Class A Common Stock at $13.30 ($43,666) on August 10, 2026; holds 848,964 after (Direct).
- Open-market sale: disposed of 3,282 Class A Common Stock at $13.36 ($43,835) on August 11, 2026; holds 845,682 after (Direct).
- Open-market sale: disposed of 3,282 Class A Common Stock at $12.89 ($42,289) on August 12, 2026; holds 842,400 after (Direct).
- Open-market sale: disposed of 8,205 Class A Common Stock at $13.57 ($111,330) on August 10, 2026; holds 1,000,574 after (Indirect).
- Open-market sale: disposed of 8,205 Class A Common Stock at $13.24 ($108,610) on August 11, 2026; holds 992,369 after (Indirect).
- Open-market sale: disposed of 8,205 Class A Common Stock at $12.78 ($104,866) on August 12, 2026; holds 984,164 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $454,596 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-10 | Open-market sale | Class A Common Stock | 3,282 | $13 | $43.7K | 848,964 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 3,282 | $13 | $43.8K | 845,682 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 3,282 | $13 | $42.3K | 842,400 |
| 2026-08-10 | Open-market sale | Class A Common Stock | 8,205 | $14 | $111.3K | 1,000,574 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 8,205 | $13 | $108.6K | 992,369 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 8,205 | $13 | $104.9K | 984,164 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-10 | Open-market sale (3,282 shares) |
| 2026-08-11 | Open-market sale (3,282 shares) |
| 2026-08-12 | Open-market sale (3,282 shares) |
| 2026-08-10 | Open-market sale (8,205 shares) |
| 2026-08-11 | Open-market sale (8,205 shares) |
| 2026-08-12 | Open-market sale (8,205 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
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