Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 32,377 shares of common stock on August 3, 2026.
Summary
- Open-market sale: disposed of 3,282 Class A Common Stock at $12.54 ($41,157) on August 3, 2026; holds 857,580 after (Direct).
- Open-market sale: disposed of 2,667 Class A Common Stock at $12.50 ($33,346) on August 4, 2026; holds 854,913 after (Direct).
- Open-market sale: disposed of 2,667 Class A Common Stock at $12.36 ($32,974) on August 5, 2026; holds 852,246 after (Direct).
- Open-market sale: disposed of 8,205 Class A Common Stock at $12.48 ($102,423) on August 3, 2026; holds 1,024,335 after (Indirect).
- Open-market sale: disposed of 7,778 Class A Common Stock at $12.45 ($96,819) on August 4, 2026; holds 1,016,557 after (Indirect).
- Open-market sale: disposed of 7,778 Class A Common Stock at $12.28 ($95,520) on August 5, 2026; holds 1,008,779 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $402,239 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-03 | Open-market sale | Class A Common Stock | 3,282 | $13 | $41.2K | 857,580 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 2,667 | $13 | $33.3K | 854,913 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 2,667 | $12 | $33.0K | 852,246 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 8,205 | $12 | $102.4K | 1,024,335 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 7,778 | $12 | $96.8K | 1,016,557 |
| 2026-08-05 | Open-market sale | Class A Common Stock | 7,778 | $12 | $95.5K | 1,008,779 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-03 | Open-market sale (3,282 shares) |
| 2026-08-04 | Open-market sale (2,667 shares) |
| 2026-08-05 | Open-market sale (2,667 shares) |
| 2026-08-03 | Open-market sale (8,205 shares) |
| 2026-08-04 | Open-market sale (7,778 shares) |
| 2026-08-05 | Open-market sale (7,778 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.