Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 43,428 shares of common stock on July 27, 2026.
Summary
- Open-market sale: disposed of 3,282 Class A Common Stock at $13.28 ($43,572) on July 27, 2026; holds 872,436 after (Direct).
- Open-market sale: disposed of 6,622 Class A Common Stock at $13.86 ($91,776) on July 28, 2026; holds 865,814 after (Direct).
- Open-market sale: disposed of 4,952 Class A Common Stock at $14.05 ($69,571) on July 29, 2026; holds 860,862 after (Direct).
- Open-market sale: disposed of 8,205 Class A Common Stock at $13.28 ($108,933) on July 27, 2026; holds 1,052,907 after (Indirect).
- Open-market sale: disposed of 10,843 Class A Common Stock at $13.78 ($149,375) on July 28, 2026; holds 1,042,064 after (Indirect).
- Open-market sale: disposed of 9,524 Class A Common Stock at $14.05 ($133,780) on July 29, 2026; holds 1,032,540 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $597,007 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-27 | Open-market sale | Class A Common Stock | 3,282 | $13 | $43.6K | 872,436 |
| 2026-07-28 | Open-market sale | Class A Common Stock | 6,622 | $14 | $91.8K | 865,814 |
| 2026-07-29 | Open-market sale | Class A Common Stock | 4,952 | $14 | $69.6K | 860,862 |
| 2026-07-27 | Open-market sale | Class A Common Stock | 8,205 | $13 | $108.9K | 1,052,907 |
| 2026-07-28 | Open-market sale | Class A Common Stock | 10,843 | $14 | $149.4K | 1,042,064 |
| 2026-07-29 | Open-market sale | Class A Common Stock | 9,524 | $14 | $133.8K | 1,032,540 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-27 | Open-market sale (3,282 shares) |
| 2026-07-28 | Open-market sale (6,622 shares) |
| 2026-07-29 | Open-market sale (4,952 shares) |
| 2026-07-27 | Open-market sale (8,205 shares) |
| 2026-07-28 | Open-market sale (10,843 shares) |
| 2026-07-29 | Open-market sale (9,524 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
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