Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 43,428 shares of common stock on November 9, 2026.
Summary
- Open-market sale: disposed of 4,952 Class A Common Stock at $14.07 ($69,668) on November 9, 2026; holds 649,484 after (Direct).
- Open-market sale: disposed of 4,952 Class A Common Stock at $14.10 ($69,831) on November 10, 2026; holds 644,532 after (Direct).
- Open-market sale: disposed of 4,952 Class A Common Stock at $14.20 ($70,316) on November 11, 2026; holds 639,580 after (Direct).
- Open-market sale: disposed of 9,524 Class A Common Stock at $14.01 ($133,393) on November 9, 2026; holds 448,904 after (Indirect).
- Open-market sale: disposed of 9,524 Class A Common Stock at $14.13 ($134,606) on November 10, 2026; holds 439,380 after (Indirect).
- Open-market sale: disposed of 9,524 Class A Common Stock at $14.25 ($135,751) on November 11, 2026; holds 429,856 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $613,565 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-11-09 | Open-market sale | Class A Common Stock | 4,952 | $14 | $69.7K | 649,484 |
| 2026-11-10 | Open-market sale | Class A Common Stock | 4,952 | $14 | $69.8K | 644,532 |
| 2026-11-11 | Open-market sale | Class A Common Stock | 4,952 | $14 | $70.3K | 639,580 |
| 2026-11-09 | Open-market sale | Class A Common Stock | 9,524 | $14 | $133.4K | 448,904 |
| 2026-11-10 | Open-market sale | Class A Common Stock | 9,524 | $14 | $134.6K | 439,380 |
| 2026-11-11 | Open-market sale | Class A Common Stock | 9,524 | $14 | $135.8K | 429,856 |
Key Dates
| Date | Description |
|---|---|
| 2026-11-09 | Open-market sale (4,952 shares) |
| 2026-11-10 | Open-market sale (4,952 shares) |
| 2026-11-11 | Open-market sale (4,952 shares) |
| 2026-11-09 | Open-market sale (9,524 shares) |
| 2026-11-10 | Open-market sale (9,524 shares) |
| 2026-11-11 | Open-market sale (9,524 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
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