Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 461,563 shares of common stock on November 2, 2026.
Summary
- Open-market sale: disposed of 109,401 Class A Common Stock at $14.79 ($1,617,942) on November 2, 2026; holds 675,125 after (Direct).
- Open-market sale: disposed of 15,022 Class A Common Stock at $14.93 ($224,283) on November 3, 2026; holds 660,103 after (Direct).
- Open-market sale: disposed of 5,667 Class A Common Stock at $15.25 ($86,436) on November 4, 2026; holds 654,436 after (Direct).
- Open-market sale: disposed of 78,009 Class A Common Stock at $14.72 ($1,147,965) on November 2, 2026; holds 711,892 after (Indirect).
- Open-market sale: disposed of 160,185 Class A Common Stock at $15.04 ($2,409,903) on November 3, 2026; holds 551,707 after (Indirect).
- Open-market sale: disposed of 93,279 Class A Common Stock at $15.36 ($1,433,195) on November 4, 2026; holds 458,428 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $6,919,724 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-11-02 | Open-market sale | Class A Common Stock | 109,401 | $15 | $1.6M | 675,125 |
| 2026-11-03 | Open-market sale | Class A Common Stock | 15,022 | $15 | $224.3K | 660,103 |
| 2026-11-04 | Open-market sale | Class A Common Stock | 5,667 | $15 | $86.4K | 654,436 |
| 2026-11-02 | Open-market sale | Class A Common Stock | 78,009 | $15 | $1.1M | 711,892 |
| 2026-11-03 | Open-market sale | Class A Common Stock | 160,185 | $15 | $2.4M | 551,707 |
| 2026-11-04 | Open-market sale | Class A Common Stock | 93,279 | $15 | $1.4M | 458,428 |
Key Dates
| Date | Description |
|---|---|
| 2026-11-02 | Open-market sale (109,401 shares) |
| 2026-11-03 | Open-market sale (15,022 shares) |
| 2026-11-04 | Open-market sale (5,667 shares) |
| 2026-11-02 | Open-market sale (78,009 shares) |
| 2026-11-03 | Open-market sale (160,185 shares) |
| 2026-11-04 | Open-market sale (93,279 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
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