Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 30,103 shares of common stock on October 26, 2026.
Summary
- Open-market sale: disposed of 1,940 Class A Common Stock at $11.83 ($22,947) on October 26, 2026; holds 789,860 after (Direct).
- Open-market sale: disposed of 3,394 Class A Common Stock at $11.92 ($40,461) on October 27, 2026; holds 786,466 after (Direct).
- Open-market sale: disposed of 1,940 Class A Common Stock at $11.63 ($22,561) on October 28, 2026; holds 784,526 after (Direct).
- Open-market sale: disposed of 7,273 Class A Common Stock at $11.83 ($86,041) on October 26, 2026; holds 805,457 after (Indirect).
- Open-market sale: disposed of 8,283 Class A Common Stock at $11.85 ($98,144) on October 27, 2026; holds 797,174 after (Indirect).
- Open-market sale: disposed of 7,273 Class A Common Stock at $11.63 ($84,560) on October 28, 2026; holds 789,901 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $354,715 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-26 | Open-market sale | Class A Common Stock | 1,940 | $12 | $22.9K | 789,860 |
| 2026-10-27 | Open-market sale | Class A Common Stock | 3,394 | $12 | $40.5K | 786,466 |
| 2026-10-28 | Open-market sale | Class A Common Stock | 1,940 | $12 | $22.6K | 784,526 |
| 2026-10-26 | Open-market sale | Class A Common Stock | 7,273 | $12 | $86.0K | 805,457 |
| 2026-10-27 | Open-market sale | Class A Common Stock | 8,283 | $12 | $98.1K | 797,174 |
| 2026-10-28 | Open-market sale | Class A Common Stock | 7,273 | $12 | $84.6K | 789,901 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-26 | Open-market sale (1,940 shares) |
| 2026-10-27 | Open-market sale (3,394 shares) |
| 2026-10-28 | Open-market sale (1,940 shares) |
| 2026-10-26 | Open-market sale (7,273 shares) |
| 2026-10-27 | Open-market sale (8,283 shares) |
| 2026-10-28 | Open-market sale (7,273 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.