Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 23,202 shares of common stock on October 12, 2026.
Summary
- Open-market sale: disposed of 1,067 Class A Common Stock at $10.14 ($10,824) on October 12, 2026; holds 799,754 after (Direct).
- Open-market sale: disposed of 1,067 Class A Common Stock at $10.12 ($10,800) on October 13, 2026; holds 798,687 after (Direct).
- Open-market sale: disposed of 1,067 Class A Common Stock at $10.41 ($11,105) on October 14, 2026; holds 797,620 after (Direct).
- Open-market sale: disposed of 6,667 Class A Common Stock at $10.15 ($67,667) on October 12, 2026; holds 847,883 after (Indirect).
- Open-market sale: disposed of 6,667 Class A Common Stock at $10.11 ($67,419) on October 13, 2026; holds 841,216 after (Indirect).
- Open-market sale: disposed of 6,667 Class A Common Stock at $10.37 ($69,158) on October 14, 2026; holds 834,549 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $236,974 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-12 | Open-market sale | Class A Common Stock | 1,067 | $10 | $10.8K | 799,754 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 1,067 | $10 | $10.8K | 798,687 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 1,067 | $10 | $11.1K | 797,620 |
| 2026-10-12 | Open-market sale | Class A Common Stock | 6,667 | $10 | $67.7K | 847,883 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 6,667 | $10 | $67.4K | 841,216 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 6,667 | $10 | $69.2K | 834,549 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-12 | Open-market sale (1,067 shares) |
| 2026-10-13 | Open-market sale (1,067 shares) |
| 2026-10-14 | Open-market sale (1,067 shares) |
| 2026-10-12 | Open-market sale (6,667 shares) |
| 2026-10-13 | Open-market sale (6,667 shares) |
| 2026-10-14 | Open-market sale (6,667 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.