Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 15,468 shares of common stock on September 21, 2026.
Summary
- Open-market sale: disposed of 1,067 Class A Common Stock at $10.54 ($11,242) on September 21, 2026; holds 801,888 after (Direct).
- Open-market sale: disposed of 1,067 Class A Common Stock at $10.79 ($11,510) on September 22, 2026; holds 800,821 after (Direct).
- Open-market sale: disposed of 6,667 Class A Common Stock at $10.53 ($70,216) on September 21, 2026; holds 861,217 after (Indirect).
- Open-market sale: disposed of 6,667 Class A Common Stock at $10.78 ($71,854) on September 22, 2026; holds 854,550 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $164,823 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-21 | Open-market sale | Class A Common Stock | 1,067 | $11 | $11.2K | 801,888 |
| 2026-09-22 | Open-market sale | Class A Common Stock | 1,067 | $11 | $11.5K | 800,821 |
| 2026-09-21 | Open-market sale | Class A Common Stock | 6,667 | $11 | $70.2K | 861,217 |
| 2026-09-22 | Open-market sale | Class A Common Stock | 6,667 | $11 | $71.9K | 854,550 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-21 | Open-market sale (1,067 shares) |
| 2026-09-22 | Open-market sale (1,067 shares) |
| 2026-09-21 | Open-market sale (6,667 shares) |
| 2026-09-22 | Open-market sale (6,667 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
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