Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 43,428 shares of common stock on July 20, 2026.
Summary
- Open-market sale: disposed of 4,952 Class A Common Stock at $13.87 ($68,685) on July 20, 2026; holds 885,622 after (Direct).
- Open-market sale: disposed of 4,952 Class A Common Stock at $14.33 ($70,971) on July 21, 2026; holds 880,670 after (Direct).
- Open-market sale: disposed of 4,952 Class A Common Stock at $13.81 ($68,399) on July 22, 2026; holds 875,718 after (Direct).
- Open-market sale: disposed of 9,524 Class A Common Stock at $13.82 ($131,658) on July 20, 2026; holds 1,080,160 after (Indirect).
- Open-market sale: disposed of 9,524 Class A Common Stock at $14.33 ($136,475) on July 21, 2026; holds 1,070,636 after (Indirect).
- Open-market sale: disposed of 9,524 Class A Common Stock at $13.71 ($130,600) on July 22, 2026; holds 1,061,112 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $606,787 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-20 | Open-market sale | Class A Common Stock | 4,952 | $14 | $68.7K | 885,622 |
| 2026-07-21 | Open-market sale | Class A Common Stock | 4,952 | $14 | $71.0K | 880,670 |
| 2026-07-22 | Open-market sale | Class A Common Stock | 4,952 | $14 | $68.4K | 875,718 |
| 2026-07-20 | Open-market sale | Class A Common Stock | 9,524 | $14 | $131.7K | 1,080,160 |
| 2026-07-21 | Open-market sale | Class A Common Stock | 9,524 | $14 | $136.5K | 1,070,636 |
| 2026-07-22 | Open-market sale | Class A Common Stock | 9,524 | $14 | $130.6K | 1,061,112 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-20 | Open-market sale (4,952 shares) |
| 2026-07-21 | Open-market sale (4,952 shares) |
| 2026-07-22 | Open-market sale (4,952 shares) |
| 2026-07-20 | Open-market sale (9,524 shares) |
| 2026-07-21 | Open-market sale (9,524 shares) |
| 2026-07-22 | Open-market sale (9,524 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
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