Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 46,417 shares of common stock on July 13, 2026.
Summary
- Open-market sale: disposed of 6,622 Class A Common Stock at $13.81 ($91,427) on July 13, 2026; holds 900,478 after (Direct).
- Open-market sale: disposed of 4,952 Class A Common Stock at $13.85 ($68,599) on July 14, 2026; holds 895,526 after (Direct).
- Open-market sale: disposed of 4,952 Class A Common Stock at $14.03 ($69,456) on July 15, 2026; holds 890,574 after (Direct).
- Open-market sale: disposed of 10,843 Class A Common Stock at $13.76 ($149,208) on July 13, 2026; holds 1,108,732 after (Indirect).
- Open-market sale: disposed of 9,524 Class A Common Stock at $13.90 ($132,410) on July 14, 2026; holds 1,099,208 after (Indirect).
- Open-market sale: disposed of 9,524 Class A Common Stock at $14.14 ($134,675) on July 15, 2026; holds 1,089,684 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $645,776 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-13 | Open-market sale | Class A Common Stock | 6,622 | $14 | $91.4K | 900,478 |
| 2026-07-14 | Open-market sale | Class A Common Stock | 4,952 | $14 | $68.6K | 895,526 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 4,952 | $14 | $69.5K | 890,574 |
| 2026-07-13 | Open-market sale | Class A Common Stock | 10,843 | $14 | $149.2K | 1,108,732 |
| 2026-07-14 | Open-market sale | Class A Common Stock | 9,524 | $14 | $132.4K | 1,099,208 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 9,524 | $14 | $134.7K | 1,089,684 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-13 | Open-market sale (6,622 shares) |
| 2026-07-14 | Open-market sale (4,952 shares) |
| 2026-07-15 | Open-market sale (4,952 shares) |
| 2026-07-13 | Open-market sale (10,843 shares) |
| 2026-07-14 | Open-market sale (9,524 shares) |
| 2026-07-15 | Open-market sale (9,524 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
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