Form 4: MediaAlpha CTO Sells Shares
Insider Transaction (Form 4)
Kuanling Amy Yeh, Chief Technology Officer of MediaAlpha, Inc., sold 3,000 shares of common stock on September 4, 2026 for $12.00 per share.
Summary
- Open-market sale: disposed of 3,000 Class A Common Stock at $12.00 ($36,000) on September 4, 2026; holds 549,091 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $36,000 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Kuanling Amy Yeh — Officer (Chief Technology Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-04 | Open-market sale | Class A Common Stock | 3,000 | $12 | $36.0K | 549,091 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-04 | Open-market sale (3,000 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Kuanling Amy Yeh
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