Form 4: MediaAlpha CTO Sells Shares
Insider Transaction (Form 4)
Kuanling Amy Yeh, Chief Technology Officer of MediaAlpha, Inc., sold 12,000 shares of common stock on August 14, 2026 for $13.55 per share.
Summary
- Open-market sale: disposed of 12,000 Class A Common Stock at $13.55 ($162,617) on August 14, 2026; holds 541,985 after (Direct).
- Option exercise/conversion: acquired 5,303 Class A Common Stock on August 15, 2026; holds 547,288 after (Direct).
- Option exercise/conversion: acquired 4,803 Class A Common Stock on August 15, 2026; holds 552,091 after (Direct).
- Option exercise/conversion: disposed of 5,303 Restricted Stock Units on August 15, 2026; holds 10,607 after (Direct).
- Option exercise/conversion: disposed of 4,803 Restricted Stock Units on August 15, 2026; holds 28,819 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $162,617 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Kuanling Amy Yeh — Officer (Chief Technology Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-14 | Open-market sale | Class A Common Stock | 12,000 | $14 | $162.6K | 541,985 |
| 2026-08-15 | Option exercise/conversion | Class A Common Stock | 5,303 | — | — | 547,288 |
| 2026-08-15 | Option exercise/conversion | Class A Common Stock | 4,803 | — | — | 552,091 |
| 2026-08-15 | Option exercise/conversion | Restricted Stock Units | 5,303 | — | — | 10,607 |
| 2026-08-15 | Option exercise/conversion | Restricted Stock Units | 4,803 | — | — | 28,819 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-14 | Open-market sale (12,000 shares) |
| 2026-08-15 | Option exercise/conversion (5,303 shares) |
| 2026-08-15 | Option exercise/conversion (4,803 shares) |
| 2026-08-15 | Option exercise/conversion (5,303 shares) |
| 2026-08-15 | Option exercise/conversion (4,803 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Kuanling Amy Yeh
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