Form 4: MediaAlpha CTO Sells Shares
Insider Transaction (Form 4)
Kuanling Amy Yeh, Chief Technology Officer of MediaAlpha, Inc., sold 13,000 shares of common stock on July 16, 2026.
Summary
- Open-market sale: disposed of 10,000 Class A Common Stock at $14.51 ($145,080) on July 16, 2026; holds 556,985 after (Direct).
- Open-market sale: disposed of 3,000 Class A Common Stock at $13.95 ($41,850) on July 17, 2026; holds 553,985 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $186,930 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Kuanling Amy Yeh — Officer (Chief Technology Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-16 | Open-market sale | Class A Common Stock | 10,000 | $15 | $145.1K | 556,985 |
| 2026-07-17 | Open-market sale | Class A Common Stock | 3,000 | $14 | $41.9K | 553,985 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-16 | Open-market sale (10,000 shares) |
| 2026-07-17 | Open-market sale (3,000 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Kuanling Amy Yeh
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