Form 4: MediaAlpha Chief Revenue Officer Reports Acquisition of Restricted Stock Units

Keith Cramer, Chief Revenue Officer of MediaAlpha, reports the acquisition of restricted stock units (RSUs) convertible to Class A Common Stock.

Summary

• On March 15, 2025, Keith Cramer, the Chief Revenue Officer of MediaAlpha, acquired 166,900 restricted stock units (RSUs).
• These RSUs represent a contingent right to receive one share of Class A Common Stock upon vesting.
• One sixteenth of the RSUs will vest on May 15, 2025, and the remainder will vest quarterly over the following four years, contingent upon continued employment with MediaAlpha.
• Following the transaction, Cramer directly owns 181,885 shares of Class A Common Stock.

Sentiment

Score: 7

Explanation: The sentiment is neutral to positive. It reflects a standard executive compensation practice that aligns management interests with shareholders. The vesting schedule indicates a long-term commitment.

Positives

• The acquisition of RSUs by a key executive aligns their interests with the long-term success of the company.
• The vesting schedule incentivizes continued employment and contribution to MediaAlpha's growth.

Risks

• The value of the RSUs is contingent upon the future stock price of MediaAlpha.
• The vesting of the RSUs is dependent on Cramer's continued employment with the company.

Future Outlook

The document does not contain explicit forward-looking statements, but the vesting schedule of the RSUs suggests an expectation of continued employment and contribution from the executive.

Industry Context

This type of equity compensation is common in the tech industry to attract and retain key talent and align their interests with shareholder value.

Comparison to Industry Standards

• Granting restricted stock units (RSUs) to key executives is a common practice among publicly traded companies, particularly in the technology sector, to incentivize performance and align interests with shareholders.
• Companies like Google (Alphabet), Meta (Facebook), and Amazon frequently use RSUs as part of their compensation packages.
• The vesting schedules, typically ranging from one to five years, are designed to retain talent and encourage long-term commitment.
• The specific terms of RSU grants, such as the number of units and vesting schedule, vary depending on the company's size, industry, and individual executive's role and performance.

Stakeholder Impact

• Shareholders: The RSU grant aligns executive interests with shareholder value.
• Employees: The grant could motivate other employees through the example set by the executive.
• Executive: The executive is incentivized to perform well to realize the value of the RSUs.

Key Dates