Form 4: MediaAlpha Chief Revenue Officer Keith Cramer Reports Stock Transactions

Keith Cramer, Chief Revenue Officer of MediaAlpha, Inc., reports the vesting of restricted stock units and subsequent acquisition of Class A Common Stock.

Summary

• On May 15, 2025, Keith Cramer, the Chief Revenue Officer of MediaAlpha, Inc., reported transactions involving Class A Common Stock.
• These transactions involved the vesting of Restricted Stock Units (RSUs) granted under the company's Omnibus Equity Incentive Plan.
• Specifically, 5,209 RSUs from the March 25, 2022 grant vested, resulting in the acquisition of 5,209 shares of Class A Common Stock.
• Additionally, 5,303 RSUs from the March 15, 2023 grant vested, leading to the acquisition of 5,303 shares.
• Finally, 4,472 RSUs from the March 15, 2024 grant vested, resulting in the acquisition of 4,472 shares.
• Following these transactions, Cramer directly owns 196,869 shares of Class A Common Stock, along with 49,191 Restricted Stock Units.

Sentiment

Score: 5

Explanation: This is a routine disclosure of stock transactions by a company executive. It doesn't inherently indicate positive or negative sentiment, but rather provides transparency into insider activity.

Positives

• The vesting of RSUs indicates that Cramer has met certain performance or time-based requirements set by the company.
• The acquisition of Class A Common Stock aligns Cramer's interests with those of the shareholders.

Future Outlook

The remaining RSUs will continue to vest quarterly over the following four years, subject to continued employment with the Issuer through each vesting date.

Industry Context

This filing is a routine disclosure related to executive compensation and equity ownership, common in publicly traded companies. It provides transparency to investors regarding the holdings and transactions of company insiders.

Comparison to Industry Standards

• Equity compensation is a standard practice among publicly traded companies to incentivize executives and align their interests with shareholders.
• The vesting schedule of one-sixteenth initially, followed by quarterly vesting over four years, is a typical vesting arrangement.
• Companies like Google (Alphabet Inc.) and Meta Platforms also utilize RSU grants as part of their compensation packages for executives.

Stakeholder Impact

• The vesting of RSUs and acquisition of stock by the Chief Revenue Officer could have a slightly positive impact on shareholder confidence, as it demonstrates alignment of interests.
• Employees may view this as a positive sign, indicating the company is meeting its obligations under the equity incentive plan.

Key Dates

Keywords

MediaAlpha, Keith Cramer, RSU, Restricted Stock Units, Class A Common Stock, Vesting, Form 4, MAX