Form 4: MediaAlpha Chief Revenue Officer Keith Cramer Reports Stock Transactions

Sentiment:

SEC Form 4


Keith Cramer, Chief Revenue Officer of MediaAlpha, Inc., reports the vesting of restricted stock units and subsequent acquisition of Class A Common Stock.

Summary

  • On February 15, 2025, Keith Cramer, the Chief Revenue Officer of MediaAlpha, Inc., reported the vesting of several tranches of Restricted Stock Units (RSUs).
  • These RSUs converted into Class A Common Stock.
  • Specifically, 5,209 RSUs from a March 25, 2022 grant vested, converting into 5,209 shares of Class A Common Stock.
  • Additionally, 5,304 RSUs from a March 15, 2023 grant vested, converting into 5,304 shares of Class A Common Stock.
  • Finally, 4,472 RSUs from a March 15, 2024 grant vested, converting into 4,472 shares of Class A Common Stock.
  • Following these transactions, Cramer directly owns 14,985 shares of Class A Common Stock and 53,663 Restricted Stock Units.

Sentiment

Score: 5

Explanation: This is a neutral report of stock transactions related to executive compensation. It doesn't inherently indicate positive or negative sentiment.

Industry Context

This filing is a routine disclosure related to executive compensation and equity ownership, common in publicly traded companies.

Stakeholder Impact

  • The vesting of RSUs and subsequent stock acquisition may have a minor dilutive effect on existing shareholders.

Key Dates

DateDescription
March 25, 2022Date of grant for 5,209 Restricted Stock Units.
May 15, 2022One sixteenth of the RSUs granted on March 25, 2022 vested.
March 15, 2023Date of grant for 5,304 Restricted Stock Units.
May 15, 2023One sixteenth of the RSUs granted on March 15, 2023 vested.
March 15, 2024Date of grant for 4,472 Restricted Stock Units.
May 15, 2024One sixteenth of the RSUs granted on March 15, 2024 vested.
February 15, 2025Date of RSU vesting and stock acquisition.
February 18, 2025Date of Form 4 filing.

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