Form 4: MediaAlpha Chief Revenue Officer Keith Cramer Reports Stock Transactions
SEC Form 4
Keith Cramer, Chief Revenue Officer of MediaAlpha, Inc., reports the vesting of restricted stock units and subsequent acquisition of Class A Common Stock.
Summary
- On February 15, 2025, Keith Cramer, the Chief Revenue Officer of MediaAlpha, Inc., reported the vesting of several tranches of Restricted Stock Units (RSUs).
- These RSUs converted into Class A Common Stock.
- Specifically, 5,209 RSUs from a March 25, 2022 grant vested, converting into 5,209 shares of Class A Common Stock.
- Additionally, 5,304 RSUs from a March 15, 2023 grant vested, converting into 5,304 shares of Class A Common Stock.
- Finally, 4,472 RSUs from a March 15, 2024 grant vested, converting into 4,472 shares of Class A Common Stock.
- Following these transactions, Cramer directly owns 14,985 shares of Class A Common Stock and 53,663 Restricted Stock Units.
Sentiment
Score: 5
Explanation: This is a neutral report of stock transactions related to executive compensation. It doesn't inherently indicate positive or negative sentiment.
Industry Context
This filing is a routine disclosure related to executive compensation and equity ownership, common in publicly traded companies.
Stakeholder Impact
- The vesting of RSUs and subsequent stock acquisition may have a minor dilutive effect on existing shareholders.
Key Dates
| Date | Description |
|---|---|
| March 25, 2022 | Date of grant for 5,209 Restricted Stock Units. |
| May 15, 2022 | One sixteenth of the RSUs granted on March 25, 2022 vested. |
| March 15, 2023 | Date of grant for 5,304 Restricted Stock Units. |
| May 15, 2023 | One sixteenth of the RSUs granted on March 15, 2023 vested. |
| March 15, 2024 | Date of grant for 4,472 Restricted Stock Units. |
| May 15, 2024 | One sixteenth of the RSUs granted on March 15, 2024 vested. |
| February 15, 2025 | Date of RSU vesting and stock acquisition. |
| February 18, 2025 | Date of Form 4 filing. |
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