Form 4: MediaAlpha CFO Sells Shares to Cover Taxes

MediaAlpha, Inc. reports that Chief Financial Officer Patrick Ryan Thompson has disposed of company shares to cover tax withholding obligations.

Summary

• Patrick Ryan Thompson, Chief Financial Officer and Treasurer of MediaAlpha, Inc., engaged in transactions involving Class A Common Stock on May 15, 2026.
• These transactions involved the withholding of shares by the Issuer to cover tax obligations related to previously reported restricted stock units.
• A total of 18,294 shares were disposed of across four separate transactions, with prices ranging from $8.05 per share.
• Following these transactions, Mr. Thompson beneficially owns 1,110,588 shares of Class A Common Stock.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this filing as neutral, as the share disposals are attributed to standard tax withholding obligations related to previously granted equity compensation.

Positives

• The transactions were conducted to cover mandatory tax withholding, indicating a standard procedure for equity compensation settlement.
• Patrick Ryan Thompson continues to hold a significant beneficial ownership of 1,110,588 shares of Class A Common Stock, suggesting continued commitment to the company.

Negatives

• Disposal of shares by a key executive, even for tax purposes, can sometimes be perceived negatively by the market.
• The total value of shares disposed of to cover taxes was $147,311.12 (18,294 shares * $8.05).

Risks

• Potential for negative market perception due to insider share disposal, even if for tax reasons.
• Future tax withholding obligations could lead to further share disposals by management.

Future Outlook

No specific forward-looking statements or guidance were provided in this Form 4 filing.

Industry Context

StockSavvy.ai notes that Form 4 filings are routine disclosures for insider transactions, often related to compensation plans and tax obligations. While these transactions are generally expected, significant or frequent disposals by key executives can attract market attention.

Stakeholder Impact

• Shareholders may observe the disposal of shares by the CFO, though the reason for tax coverage is a standard practice.
• Employees with similar equity compensation plans may note the process for tax withholding.

Key Dates

Keywords

Form 4, Insider Transaction, MediaAlpha, MAX, Patrick Ryan Thompson, CFO, Class A Common Stock, Tax Withholding, Restricted Stock Units, Beneficial Ownership