Form 4: MediaAlpha CFO Patrick Ryan Thompson Acquires 177,500 Shares of Class A Common Stock

Patrick Ryan Thompson, CFO of MediaAlpha, Inc., reports the acquisition of 177,500 shares of Class A Common Stock on March 15, 2024, bringing his total holdings to 586,349 shares.

Summary

• On March 15, 2024, Patrick Ryan Thompson, the Chief Financial Officer and Treasurer of MediaAlpha, Inc., acquired 177,500 shares of Class A Common Stock.
• The acquisition was in the form of restricted stock units (RSUs) granted under the Issuer's Omnibus Incentive Plan.
• Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting.
• One sixteenth of the RSUs will vest on May 15, 2024, and the remainder will vest quarterly over the following four years, contingent upon continued employment with the Issuer.
• Following the reported transaction, Thompson's total beneficial ownership of Class A Common Stock is 586,349 shares.

Sentiment

Score: 7

Explanation: The sentiment is moderately positive as the acquisition of shares by the CFO suggests confidence in the company's future. The vesting schedule also indicates a long-term commitment.

Positives

• The acquisition of shares by a key executive can be seen as a positive sign, indicating confidence in the company's future performance.
• The vesting schedule of the RSUs incentivizes the CFO to remain with the company for the long term.

Future Outlook

The vesting schedule suggests a commitment from the CFO to remain with the company for the next four years.

Industry Context

Insider transactions are closely monitored by investors as they can provide insights into management's perspective on the company's prospects. An acquisition of shares by a key executive is generally viewed positively.

Stakeholder Impact

• Shareholders may view the acquisition of shares by the CFO as a positive signal.
• Employees may be encouraged by the CFO's commitment to the company.

Next Steps

• Continued monitoring of insider transactions for further insights into management's sentiment.
• Tracking the vesting of the RSUs over the next four years.

Key Dates