Form 4: MediaAlpha CFO Granted Restricted Stock Units

Patrick Ryan Thompson, CFO of MediaAlpha, Inc., received 338,800 restricted stock units (RSUs) on March 15, 2025, under the company's Omnibus Incentive Plan.

Summary

• On March 15, 2025, Patrick Ryan Thompson, the Chief Financial Officer and Treasurer of MediaAlpha, Inc., was granted 338,800 restricted stock units (RSUs).
• These RSUs were granted under MediaAlpha's Omnibus Incentive Plan.
• Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting.
• One-sixteenth of the RSUs will vest on May 15, 2025, and the remainder will vest quarterly over the following four years, contingent upon continued employment with the Issuer through each vesting date.
• Following this transaction, Thompson beneficially owns 918,651 shares of Class A Common Stock directly.

Sentiment

Score: 7

Explanation: The document reflects a standard corporate practice of incentivizing key executives with equity, which is generally viewed positively. The vesting schedule promotes long-term commitment. There are no immediate negative implications.

Positives

• The grant of RSUs aligns the CFO's interests with those of the shareholders, incentivizing him to contribute to the company's long-term success.
• The vesting schedule encourages continued employment and commitment from the CFO.

Risks

• The value of the RSUs is dependent on the future performance of MediaAlpha's Class A Common Stock.
• If Thompson's employment is terminated before the RSUs fully vest, he will forfeit the unvested portion.

Future Outlook

The document does not contain specific forward-looking statements regarding the company's financial performance or future prospects. It focuses on the equity compensation granted to the CFO.

Industry Context

Grants of restricted stock units are a common form of executive compensation in publicly traded companies, aligning management's interests with those of shareholders and incentivizing long-term value creation.

Comparison to Industry Standards

• Equity compensation packages for CFOs in similar-sized publicly traded companies typically include a mix of salary, bonus, stock options, and restricted stock units.
• The size and vesting schedule of the RSU grant are likely determined based on industry benchmarks, the CFO's performance, and the company's overall compensation strategy.
• Comparable companies in the tech or media sectors often use similar equity-based compensation plans to attract and retain key executives.

Stakeholder Impact

• Shareholders may view the RSU grant positively as it aligns management's interests with long-term value creation.
• Employees may see the grant as a sign of the company's commitment to its leadership team.

Key Dates