Form 4: MediaAlpha CEO Steven Yi Sells 72,000 Shares to Cover Tax Obligations

MediaAlpha's CEO, Steven Yi, sold 72,000 shares of Class A Common Stock on October 30, 2024, to cover tax liabilities arising from vested restricted stock units.

Summary

• On October 30, 2024, Steven Yi, the CEO, President, and Co-Founder of MediaAlpha, Inc. (MAX), sold 72,000 shares of Class A Common Stock.
• The sales were executed at a weighted-average price of $20.6632 per share.
• The transactions were part of a pre-arranged Rule 10b5-1 trading plan adopted in May 2024.
• The purpose of the sale was to satisfy tax liabilities related to the vesting of restricted stock units.
• Following the transaction, Steven Yi still beneficially owns 2,312,162 shares of MediaAlpha's Class A Common Stock.

Sentiment

Score: 5

Explanation: The document describes a routine stock sale by an executive to cover tax obligations, which is neither particularly positive nor negative. The use of a 10b5-1 plan suggests a planned and transparent approach.

Industry Context

Form 4 filings are standard practice and provide transparency into the transactions of company insiders. The use of a 10b5-1 plan is a common method for executives to sell shares while avoiding accusations of insider trading.

Stakeholder Impact

• The stock sale could have a minor impact on shareholders due to the increased supply of shares in the market, but the pre-planned nature of the sale mitigates potential concerns about insider information.

Key Dates