Form 4: Kathy Vrabeck Buys $31,000 in MediaAlpha Stock

Director Kathy Vrabeck purchased 31,000 shares of MediaAlpha, Inc. (MAX) at an average price of $9.5992 on August 12, 2025.

Summary

• Kathy Vrabeck, a director of MediaAlpha, Inc., purchased 31,000 shares of Class A Common Stock on August 12, 2025.
• The purchase was made at a weighted-average price of $9.5992 per share, with individual prices ranging from $9.3795 to $9.78.
• Following the transaction, Vrabeck directly owns 129,657 shares of MediaAlpha's Class A Common Stock.

Sentiment

Score: 7

Explanation: Insider buying is generally viewed positively, suggesting confidence in the company's future.

Positives

• Director Kathy Vrabeck's purchase of 31,000 shares may signal confidence in the company's future prospects.
• Increased insider ownership could align management's interests with those of shareholders.

Future Outlook

NA

Industry Context

Insider buying is often seen as a positive sign, suggesting that those with the most knowledge of the company believe its stock is undervalued.

Stakeholder Impact

• Shareholders may view the insider purchase as a positive signal.
• The purchase could improve investor confidence in the company.

Key Dates

Recommendation

Insider buying, especially by a director, often signals confidence in the company's prospects. While a single transaction isn't definitive, it can be a positive indicator for investors.

Keywords

MediaAlpha, MAX, insider trading, Form 4, SEC filing, Kathy Vrabeck, stock purchase, Class A Common Stock