Form 4: Mattel CEO Ynon Kreiz Reports Stock Grant, Tax Withholding

Mattel Chairman and CEO Ynon Kreiz reported the acquisition of 511,798 shares and the disposition of 253,471 shares for tax withholding purposes, effective February 9, 2026.

Summary

• Ynon Kreiz, Chairman and CEO of Mattel Inc. (MAT), reported changes in his beneficial ownership of common stock.
• On February 9, 2026, Kreiz acquired 511,798 shares of Mattel Common Stock at a price of $0 per share, which likely represents a stock grant or award.
• Following this acquisition, his beneficial ownership increased to 1,982,688 shares.
• Also on February 9, 2026, Kreiz disposed of 253,471 shares of Common Stock at a price of $21.54 per share.
• This disposition was explicitly stated as shares automatically withheld to cover required tax withholding related to the stock acquisition.
• After these transactions, Kreiz's total beneficial ownership stands at 1,729,217 shares of Mattel Common Stock.

Sentiment

Score: 6

Explanation: StockSavvy.ai views this as a neutral to slightly positive event. The significant stock grant to the CEO indicates continued confidence and alignment, while the tax-related sale is a routine administrative action.

Positives

• The CEO received a significant grant of 511,798 shares, indicating continued equity-based compensation and alignment with shareholder interests.

Negatives

• A substantial number of shares (253,471) were disposed of to cover tax obligations, which is a common practice but reduces the CEO's direct holdings.

Future Outlook

NA

Industry Context

StockSavvy.ai notes that equity grants to top executives like Ynon Kreiz are a standard practice in the toy and entertainment industry, aligning management incentives with long-term company performance and shareholder value. The subsequent tax withholding is also a routine part of such compensation.

Stakeholder Impact

• Shareholders: The CEO's increased equity stake (net of tax sales) aligns his interests with shareholders, potentially fostering long-term value creation.

Key Dates

Recommendation

The filing details routine insider transactions related to executive compensation and tax withholding. It does not provide new information about the company's operational performance, strategic direction, or financial health that would warrant a change in investment recommendation. The CEO's continued equity stake is a positive for alignment, but the overall impact on the stock's fundamental value is neutral.

Keywords

Mattel, MAT, Ynon Kreiz, Insider Transaction, Form 4, Stock Grant, Tax Withholding, CEO, Equity Compensation