Form 4: Mattel CEO Ynon Kreiz Exercises Restricted Stock Units, Disposes of Shares for Tax Obligations

Mattel's Chairman and CEO, Ynon Kreiz, exercised restricted stock units and disposed of shares to cover tax withholding obligations on April 25, 2025.

Summary

• On April 25, 2025, Ynon Kreiz, Chairman & CEO of Mattel Inc., exercised 47,347 Restricted Stock Units (RSUs) that vested.
• This resulted in the issuance of 47,347 shares of Mattel, Inc. Common Stock.
• Simultaneously, 24,043 shares were automatically withheld to cover required tax obligations at a price of $15.68 per share.
• Following these transactions, Kreiz directly owns 1,470,890 shares of Mattel Common Stock and 96,129 Restricted Stock Units.

Sentiment

Score: 6

Explanation: The document reflects routine executive compensation activity. The vesting of RSUs is a positive sign, but the disposal of shares for tax purposes is neutral. Overall, the sentiment is moderately positive.

Positives

• The vesting of RSUs indicates that performance milestones were likely met, which is generally a positive signal.

Future Outlook

The remaining RSUs will vest over the next two years, with 33% vesting on the second anniversary and 34% on the third anniversary of the grant date.

Industry Context

Executive compensation through stock options and RSUs is a common practice in publicly traded companies like Mattel to align management's interests with those of shareholders.

Comparison to Industry Standards

• Executive compensation packages, including RSUs, are standard practice among publicly traded companies like Hasbro (HAS) and Jakks Pacific (JAKK).
• The vesting schedule of the RSUs (33%, 33%, 34% over three years) is a typical vesting structure seen in many companies.
• Tax withholding through share disposal is a common method for executives to manage their tax liabilities related to equity compensation.

Stakeholder Impact

• The vesting of RSUs and subsequent share transactions have a minor impact on shareholders due to the increase in outstanding shares and potential dilution.
• Employees may view the vesting of executive RSUs as a positive sign of company performance.

Next Steps

• The remaining RSUs will continue to vest on the subsequent anniversary dates of the grant.

Key Dates

Keywords

Mattel, Ynon Kreiz, Restricted Stock Units, RSUs, Form 4, Beneficial Ownership, Insider Trading, Tax Withholding, Equity Compensation