SCHEDULE: LQR House President Yilin Lu Boosts Stake to 9.36%

LQR House Inc.'s President and Director, Yilin Lu, significantly increased her beneficial ownership to 9.36% by purchasing 2,000,000 shares for $1.8 million.

Summary

• Yilin Lu, President and Director of LQR House Inc., reported beneficial ownership of 2,000,537 shares of common stock.
• This represents 9.36% of the Issuer's outstanding common stock, calculated based on 21,371,656 shares outstanding.
• The increase in ownership is primarily due to the purchase of 2,000,000 shares from the Issuer at a price of $0.90 per share, totaling an aggregate purchase price of $1,800,000.
• The purchase was made using personal funds as part of a registered offering.
• The Securities Purchase Agreement was dated December 17, 2025, and the offering closed on December 19, 2025, when the shares were issued.
• Prior to this transaction, Yilin Lu beneficially owned 537 shares, including 179 shares received on September 30, 2025, from the settlement of restricted stock units granted on December 19, 2024.

Sentiment

Score: 8

Explanation: The significant increase in beneficial ownership by the President and Director, funded by personal funds, is a strong positive signal of management confidence in the company's future prospects.

Positives

• Significant insider buying by the President and Director, Yilin Lu, acquiring 2,000,000 shares for $1,800,000.
• Increased insider ownership to 9.36% of the company's common stock, signaling strong confidence in the company's future prospects.
• The purchase was funded by personal funds, indicating a direct financial commitment from a key member of management.

Negatives

• No explicit negatives are stated in this Schedule 13D filing, which primarily serves as a disclosure of beneficial ownership changes.

Risks

• No specific risks related to the transaction's purpose are detailed, as the reporting person explicitly states no plans for actions that would typically introduce new risks such as changes in control, asset sales, or corporate restructuring.

Future Outlook

The filing does not contain specific forward-looking statements or guidance regarding the company's future performance or strategic direction beyond the reporting person's current intentions regarding their ownership.

Management Comments

• The Reporting Person has no plans or proposals that relate to or would result in: (a) the acquisition by any person of additional securities of the Issuer, or the disposition of securities of the Issuer; (b) an extraordinary corporate transaction, such as a merger, reorganization, or liquidation, involving the Issuer or any of its subsidiaries; (c) a sale or transfer of a material amount of assets of the Issuer or any of its subsidiaries; (d) any change in the present board or management of the Issuer, including any plans or proposals to change the number or term of directors or to fill any existing vacancies on the Board; (e) any material change in the present capitalization or dividend policy of the Issuer; (f) any other material change in the Issuer's business or corporate structure, including but not limited to, if the issuer is a registered closed-end investment company; (g) changes in the Issuer's charter, by-laws, or instruments corresponding thereto or other actions which may impede the acquisition of control of the Issuer by any person; (h) causing a class of securities of the Issuer to be delisted from a national securities exchange or to cease to be authorized to be quoted in an inter-dealer quotation system of a registered national securities association; (i) a class of equity securities of the Issuer becoming eligible for termination of registration pursuant to Section 12(g)(4) of the Act; or (j) any action similar to any of those enumerated above.

Industry Context

This filing reflects an insider's increased stake in LQR House Inc., an e-commerce and digital marketing platform for wine and spirits. In the broader industry, such insider confidence can be a positive signal, especially for growth-oriented companies in competitive sectors like online alcohol sales, which often require significant capital and strategic direction.

Comparison to Industry Standards

• Insider buying, particularly by a high-ranking executive like the President and Director, is generally viewed as a strong positive signal across all industries, as it indicates management's belief in the company's undervaluation or strong future prospects.
• While specific comparable companies or projects are not mentioned in the filing, a 9.36% stake for an individual insider is a substantial holding, often exceeding typical executive ownership percentages in many publicly traded companies.

Related Party Transactions

• Yilin Lu, President and Director of LQR House Inc., purchased 2,000,000 shares of common stock directly from the Issuer.
• This transaction was conducted via a Securities Purchase Agreement dated December 17, 2025.

Stakeholder Impact

• Shareholders: Increased insider ownership may instill greater confidence in the company's leadership and future performance, potentially leading to positive sentiment.
• Company: The capital raised from the share issuance ($1,800,000) provides additional funds for the company's operations or strategic initiatives.

Next Steps

• The filing states no current plans for further acquisitions or dispositions of securities by the reporting person.
• No plans for extraordinary corporate transactions, changes in board/management, capitalization, or corporate structure are indicated by the reporting person.

Key Dates

Recommendation

The significant insider buying by the President and Director, Yilin Lu, is a strong positive signal, indicating management's confidence in the company's valuation and future prospects. While this is a bullish indicator, a Schedule 13D filing primarily reports ownership changes and does not provide comprehensive financial or operational updates. A 'hold' recommendation is appropriate, acknowledging the positive insider action while awaiting further fundamental data to assess the company's overall investment profile.

Keywords

LQR House Inc., Yilin Lu, Schedule 13D, Insider Buying, Common Stock, Beneficial Ownership, Equity Stake, Registered Offering, Corporate Governance, Management Investment