8-K: Lottery.com's Sports.com Enters Multi-Year Partnership with Soccerex, Eyes UK Football Club Acquisition

Lottery.com's Sports.com has partnered with Soccerex to become the title sponsor for multiple global events and explore potential acquisition of a UK football club.

Summary

• Lottery.com Inc., through its Sports.com brand, has entered into a two-year sponsorship agreement with Soccerex LLC.
• Sports.com will be the title sponsor for Soccerex's expositions in 2025 and 2026.
• The 2025 expositions are scheduled for Miami, Amsterdam, and Cairo.
• The agreement includes marketing, advertising, and consultancy benefits for Sports.com.
• Lottery.com will pay Soccerex $300,000 in consideration for the sponsorship.
• Soccerex will receive 150,000 restricted shares of Lottery.com Inc. Common Stock (Nasdaq: LTRY) at a value of $2.00 per share.
• If the shares are valued at less than $300,000 on February 6, 2026, Lottery.com has the option to pay the difference in cash or issue additional shares.
• Sports.com is also considering acquiring a professional football club in the UK.

Sentiment

Score: 7

Explanation: The document presents a positive outlook with the new partnership and potential acquisition, but also includes standard risk disclosures, resulting in a moderately positive sentiment.

Positives

• The partnership with Soccerex provides Sports.com with a platform to increase brand awareness and engage with key stakeholders in the football industry.
• The potential acquisition of a UK football club could expand Sports.com's reach and influence in the global sports market.
• The agreement with Soccerex is expected to drive innovation and growth within the global football ecosystem.
• The partnership aligns with Sports.com's goal of becoming a leading brand in the global football market.

Risks

• The forward-looking statements are subject to numerous risks and uncertainties, including the company's ability to secure additional capital resources and continue as a going concern.
• The company's ability to regain compliance with Nasdaq Listing Rules is also a risk factor.
• The value of Lottery.com shares issued to Soccerex could be less than $300,000 on February 6, 2026, requiring the company to pay the difference in cash or issue additional shares.

Future Outlook

Sports.com aims to expand its footprint in the global sports market through strategic acquisitions and sponsorships, with a focus on technology, innovation, and community engagement.

Management Comments

• Marc Bircham, Sports.com Director and Head of Football Acquisitions, stated that the partnership aligns perfectly with the goal of making Sports.com a leading brand in the global football market.
• Patrick McCreanor, Soccerex CEO, emphasized the importance of the partnership in driving growth and innovation within the global football ecosystem.
• Matthew McGahan, Chairman of Lottery.com, commented that the Soccerex partnership is a direct result of Lottery.com's turnaround efforts and continued strengthening of its financial position.

Industry Context

The partnership reflects a growing trend of sports and entertainment companies seeking to expand their reach through strategic alliances and acquisitions in the global football market.

Comparison to Industry Standards

• Soccerex has partnered with major football organizations like LALIGA, Serie A, and MLS, indicating its established position in the industry.
• The involvement of football icons like David Beckham and Sir Alex Ferguson in Soccerex events highlights the platform's credibility and influence.
• Other companies such as IMG and Octagon also operate in the sports marketing and event management space, but Soccerex focuses specifically on the business of football.

Stakeholder Impact

• Shareholders may benefit from the potential growth and increased brand awareness resulting from the partnership and potential acquisition.
• Employees of Sports.com may have new opportunities for collaboration and career advancement.
• Customers may experience enhanced sports entertainment offerings through the partnership and potential acquisition.

Next Steps

• Sports.com will play a key role in upcoming Soccerex events.
• Sports.com will continue discussions to narrow its scope for prospective acquisition targets for a UK football club.
• Lottery.com will continue to expand its footprint through strategic acquisitions and sponsorships.

Key Dates

Keywords

Sports.com, Soccerex, Partnership, Football, Acquisition, Lottery.com, Sponsorship, Gaming, Entertainment