Form 4: LiveWire Sales Head Sells 4,199 Shares

LiveWire Group's Head of Global Sales & Marketing, Jon Bekefy, reported the sale of 4,199 common shares on December 5, 2025.

Summary

• Jon Bekefy, Head of Global Sales & Marketing for LiveWire Group, Inc. (LVWR), reported a transaction on December 5, 2025.
• Bekefy disposed of 4,199 shares of LiveWire Group common stock.
• The shares were sold at a weighted average price of $4.0236 per share, with individual sale prices ranging from $3.97 to $4.34.
• Following this transaction, Jon Bekefy beneficially owns 116,749 shares of LiveWire Group common stock.
• The remaining beneficial ownership includes 110,749 unvested restricted stock units, each representing the contingent right to receive one share upon vesting.

Sentiment

Score: 4

Explanation: A sale by an officer, even if for personal reasons, is generally not a positive signal for the company's stock, though this transaction represents a relatively small portion of the insider's total holdings.

Negatives

• An officer selling shares could be perceived as a lack of confidence in the company's near-term prospects, although the amount sold is a relatively small portion of total beneficial ownership.

Stakeholder Impact

• Shareholders may interpret the insider sale as a neutral to slightly negative signal regarding management's confidence in the company's short-term stock performance.

Key Dates

Recommendation

While an insider sale can sometimes be a negative signal, this transaction by the Head of Global Sales & Marketing represents a relatively small portion of their total beneficial ownership, including unvested restricted stock units. Without further context or a pattern of significant insider selling, this single transaction is unlikely to warrant a change from a 'hold' recommendation, as it could be for personal financial planning rather than a reflection of company fundamentals.

Keywords

LiveWire Group, LVWR, Insider Sale, Form 4, Jon Bekefy, Common Stock, Officer Transaction